Adidas confirms the violation of data exposing personal information from customers via supplier hacking

Pirates no longer only target technology giants or hospitals. Any business that collects precious personal information, such as names, telephone numbers, email addresses or even basic financial details, is now a target.

Companies that count strongly on third -party suppliers or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.

The German retailer Adidas learned this to the hard. The company recently confirmed a data violation involving one of its external partners, and although it has recognized the problem, many important details are always missing.

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Adidas confirms the seller’s violation: here is what we know

Adidas officially recognized that a third -party supplier had suffered a violation, resulting in unauthorized access to consumer data. In a public opinion Entitled “data security information”, the company revealed that a “third -party customer service provider” had been compromised. Although the brand is initially silent on the scope, it had already been reported earlier this month than customers in Turkey and Korea had received violation notifications.

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Adidas has published this information on its German and English websites. However, no specific region or number of individuals has been confirmed. The company’s declaration only specified payment information, such as the details of the credit card or passwords, were included in the violation. Instead, he involved the contact details submitted by users to the Adidas assistance service in the past.

The data obtained includes names, telephone numbers, email addresses and birth dates. Although this may seem limited to financial data, this type of information can be used for scams and identity theft.

An adidas sign (Kurt “Cyberguy” KTUSSON)

What Adidas said to customers after the breach

In the wake of the breach, Adidas began to directly notify potentially affected customers. The company’s email to customers below aimed to reassure the recipients and to clarify the information involved. Here is the full text of the notification sent to affected people.

Dear Customer,

We write to inform you of a problem which we recently read, which may have had an impact on some of your data.

What happened

Adidas recently learned that an unauthorized external part had access to certain customer data via a third -party customer service provider.

What information was involved

Assigned data do not contain passwords, credit card or any other information related to payment. No social security number was assigned either.

It mainly consists of coordinates relating to customers who had contacted our assistance service for customer service in the past. This may have included one or more of the following elements: name, email address, telephone number, sex and / or date of birth.

What we do

The confidentiality and security of your data is our priority. After becoming aware of this incident, Adidas took proactive and immediate measures to investigate and contain the incident. This includes improving security measures and resetting passwords for customer service accounts.

What you can do

We currently know no damage (such as identity theft or fraud) caused to our customers following this incident. There are no immediate measures you should take. However, as always, please remain vigilant and monitor any suspicious message. As a reminder, Adidas will never contact you directly to ask you to provide us with financial information, such as details of your credit card, bank account information or passwords.

Who can contact

If you have any questions, please contact our customer service team https://www.adidas.com/us/help

We apologize for any drawback caused by this incident.

Adidas team

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What Adidas has not said about the seller’s hacking

Despite official recognition, several questions remain unanswered. Adidas has not yet clarified if it is a single violation affecting several regions or several separate incidents. The lack of transparency around the name of the third party supplier and the absence of numbers or concrete places for affected users have created frustration among observers and possibly between the customers themselves.

Previous regional reports from Turkey and Korea may suggest that this incident was global, that is that similar third -party suppliers were independently targeted. In both cases, the current treatment of the situation by the company has given way to speculation. Adidas says he is informing potentially affected customers, but he has not detailed the method or calendar for this awareness.

We contacted Adidas for a comment, and a representative referred us to this declaration on their website. Partly, the company said: “We are fully determined to protect the privacy and security of our consumers, and sincerely regret any disadvantage or concern caused by this incident.”

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6 critical steps to be taken after the violation of Adidas data

If you think you have been affected or just want to be careful, here are some steps that you can take now to stay safe from the Adidas data violation:

1. Rub your data on the Internet using staff data deletion service:: The more your personal information is exposed online, the easier it is for crooks to use it against you. After the violation of the adidas, consider deleting your information from public databases and people’s search sites. Discover my best choices for data deletion services here.

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2. Watch out for phishing scams and use strong antivirus software: With access to your email and telephone number, Adidas attackers can develop convincing phishing emails that claim to come from health care providers or banks. These emails may include malware designed to install malware or steal connection information. To defend yourself, use a strong antivirus program. Get my choices for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.

3. Save identity theft and use the protection of identity theft: Pirates now have access to high -value information from the Adidas breach. This makes you a main target for identity theft. You may want to consider investing in the protection of identity theft, which can also help you freeze your bank accounts and credit cards to prevent unauthorized use by criminals. Registration for the protection of identity theft gives you 24/7 surveillance, alerts for unusual activity and support if your identity is stolen. See my advice and the best choices on how to protect yourself from identity theft.

4. Set up fraud alerts: Ask for fraud alerts informs creditors that they need additional verification before making credit to your name. You can request fraud alerts via one of the three main credit offices; They will inform others. This adds another protective layer without completely frozen access to credit.

5. Modify passwords and use a password manager: Update passwords on all accounts related to compromised data. Use unique passwords that are difficult to guess and let a password manager do heavy work by generating secure for you. Reused passwords are an easy target after violations. Consider password managers for more convenience and security. Get more details on my Best password managers evaluated by 2025 experts here.

6. Beware of social engineering attacks: Pirates can use stolen details such as names or birth dates from violations in telephone scams or customer service calls designed to encourage you to reveal more sensitive information. Never share personal details on unsolicited calls or emails. Social engineering attacks are based on trust and vigilance is essential.

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Kurt de Kurt to remember

Adidas’s violation shows that even companies with brand capital decades and a massive global footprint are not immune to data security tricks. It highlights the need for companies to go beyond basic compliance and actively assess the cybersecurity standards of each partner in their ecosystem. Consumers are increasingly aware of the compromises they make when they share their personal information, and brands that do not respect this moment can find their reputation by eroding faster than what they expect.

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