What century is it? The midnight openings for stores to sell new hot album releases when they are allowed to be on sale are largely an artifact of the 80s and 90s, before streaming and download become the preferred means of obtaining immediate musical gratuity. But the upcoming album of Taylor Swift is big enough to stir up a return to this bygone phenomenon.
Target announced on Sunday that some stores will open local time on October 3 at midnight to sell copies of the album “The Life of a Showgirl” by Swift, including exclusive variants as well as the standard edition. The channel tells Variety That the number of local stores participating in the midnight opening will be around 500.
Target does not yet reveal which stores will make the special openings, but have declared that a page of store locally will go online between now and the release date at https://www.target.com/c/the-life-of-a-showgirl-midnight-lelease-tore-locator/ to let the fans know what points.
The surprising opinion on the heyday on the sale in physical locations has been part of an ad target made approximately three exclusive CD editions of the album “Showgirl” which he will carry as part of his long -standing partnership with The Pop Superstar.
So that anyone who is not desperate to enter a physical copy in pajamas, all these editions are also ready for a normal presale on the channel’s website.
The midnight openings were a must for retail retail in the glory days of the 80s, the 1990s and the early 2000s, when Tower Records reigned on earth – generally performing on Tuesday evening, when albums were released on Wednesday instead of Fridays, as they are now. In the modern era, these late evening openings are almost unknown, when fans can easily access the same material digitally in an instant. There are Cases still quite rare from the MA-FAN-PA stores which now constitute most of the retail sale of music making a midnight opening for an exit by an act which has a special suite on this market.
However, there are few or no known instances, however, of a large area retailer opening its doors at midnight specifically for an album release, in the old weather or now. But Taylor Swift is such a seller of physical products that it is not difficult to see why it would lead to a national retailer to consider unusual tactics.
Even if Black Friday has become more an online phenomenon and causes more frenzy in most brick and mortar stores, Target saw a huge influx in its stores last November when an exclusive vinyl edition of the luxury version of “The Tortured Poets Department” was on sale the day after Thanksgiving with an ERA EXPLLECT SET, Almost sold in most blinds.
Swift was a much larger vendor of vinyl product than CDs, according to general physical market trends, but it seems to go longer to make breakthroughs with compact records also to this press release. She has already put three CD editions exclusive to her webstore for sale, selling them quickly.
These new target CDs echo the works of art of physical editions that Swift previously sold in its webstore (and also quickly sold). The new editions include each of the exclusive posters. One is the “scary it’s” edition, another is the “It’s Raptureous” edition, and the third is the “It’s Beautiful” edition.
Variety Maintains a racing list about the various variants “Life of a Showgirl” in LP, CD and, yes, cassette form, which will soon be updated to include these new target editions.
