Remember when ESPN left the online sports betting business an hour ago? No more.
ESPN has now announced its new betting deal with DraftKings, effective December 1, 2025.
“DraftKings entertainment products will be exclusively integrated into the ESPN ecosystem with full deployment expected in 2026,” the companies said Thursday. “Fans will be able to take advantage of betting features and access offerings such as DraftKings sports betting, Daily Fantasy and DraftKings Pick6 at launch.”
“Our approach to betting has focused on providing an integrated experience within our products,” said Jimmy Pitaro, president of ESPN. “Working with DraftKings, a leader in the space, will allow us to build on this foundation, continue to serve passionate sports fans and grow our direct-to-consumer ESPN business. We are excited about this new collaboration with DraftKings.”
“ESPN’s unparalleled visibility in the world of sports makes this collaboration a natural fit,” said Jason Robins, CEO and co-founder of DraftKings. “As an innovative leader in digital sports entertainment, DraftKings is uniquely positioned to integrate our technology and products with the iconic brand and storytelling power of ESPN. Together, we deliver a seamless, engaging and accountable experience that improves the way fans connect to live sports.”
ESPN BET will transition to a sports betting content brand with DraftKings Sportsbook integrations, the companies, anchored by ESPN’s betting show, said. ESPN BET livecurrently airing weekdays at 6:30 p.m. ET on ESPN2, and dedicated social and digital channels.
More to come.
