Netflix and Balaji Telefilms Ltd. In Ekta Kapoor India has unveiled a new creative partnership covering films and series.
The range currently includes an unexpected series with advanced development stages.
This partnership will include both the Balaji Telefilms divisions, including Balaji Motion Pictures and Balaji Telefilms Digital. Ekta Kapoor and Shobha Kapoor founded Balaji Telefilms in 1994.
Balaji and Netflix have already collaborated on several titles, including Kathal, pagglait, Jaane Jaan And Dolly Kitty Aur Woh Chamakte Sitare.
Indian producer Kapoor is well known for writing and creating titles like Pairiii,, Pyaar ki raheahein And Bhagya Lakshmi.
“Ekta was a force to shape Indian entertainment with unforgettable stories and characters who have reached pop culture, even before the hashtags exist,” said Monika Shergill, vice-president of the content of Netflix India. “His creative instinct and his deep understanding of the public pulse have always distinguished her to shape what India has chosen to watch and love for more than two decades. At Netflix, our goal is to serve the public with very diverse tastes and this collaboration will bring unique stories in a rooted way, marking a new fascinating chapter in our creative journey.”
Ekta Kapoor, joint director general of Balaji Telefilms, said: “At Balaji Telefilms, the narration has always been at the heart of everything we do – whether by cinema, television or digital platforms. The partnership with Netflix, the main global narration platform known for its premium content and its constant innovation, is a great moment for us.
“It allows us to bring powerful stories, culturally rooted and emotionally resonant to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push the creative limits and deliver content that entertains, inspires and connects people everywhere, “added Kapoor.
