The creators’ economy took the spotlight late Thursday during the fifth edition of Iberseries & Platino Industria in Madrid, Spain. Soraya Castellanos, head of EMEA partnerships and programs at Tiktok, Pilar Sánchez Macías, head of the best creators and agencies of Google Youtube, and Paula Palomino, World Director of Spanish partnerships, Spain and Spanish for the Americas at Amazon, Twitch, Amazon, digital credit at the event.
Their message to the film, television and related industries: we are happy to work with you. “We can be a partner,” said Sánchez Macías, according to a simultaneous English translation of his Spanish comments provided by the event. “We will not replace you.”
Castellanos echoed this, pointing to a recent activation of Tiktok which helped to promote the first Amazon coup In summer I became prettyy. “We had people shared if they are the Jeremiah team or the Conrad team,” she said.
Meanwhile, Palomino has highlighted the strong Twitch game roots and how it increased beyond them. For example, Twitch and Minecraft have frequently collaborated, especially in the form of rewards, what are called Twitch drops, for users who look at minecraft flows eligible on Twitch. It was also the case with A minecraft filmWith Twitch drops offered to specific flow viewers.
Spain finds growth in the use of free streaming services, a space that sees YouTube as the dominant player. (At this point: fasting Barometer, a new service of the analysis, data and advice company GECA, is designed to analyze the performance of free video streamers, whether fast, Avod or FVOD.)
Earlier on day 3 of iberseries, an executive from Madrid animation Skydance provided updates on the company and its films, Pedralonga Estudios Spanish has unveiled the virtual ease Coruña immersive studio, and the Mexican actor, the producer, the director Eugenio Derbez (CODA,, Radical) discussed his career and the dark sides of the AI.
