YouTube videos with strong blasphemies in the first seven seconds (words like “fuck”) are now eligible for complete monetization, according to a video by Conor Kavanagh, the head of the political experience of the monetization of YouTube. Previously, these types of videos were only eligible for “limited advertising revenues”.
Changes in youtube’s inappropriate linguistic policies have long been a painful place for creators. In November 2022, the company began to potentially limit advertising revenues if the blasphemy was used in the first 8 to 15 seconds of a video. Prozd, whose real name is Sungwon Cho, published a video where, after waiting for 15 seconds, he called the policy change “the stupidest shit I have ever heard”. (He said later that the video had been demonetized.) YouTube adjusted his policies in March 2023, in particular by authorizing videos with blasphemies in the first 8 to 15 seconds to be eligible for advertising revenues.
I asked Prozd his reflections on the change on Tuesday. “It’s a fucking time.”
The company initially restricted monetization for videos with laws at the start of videos to “align with broadcast standards”, explains Kavanagh. “Advertisers expected that the advertisements on YouTube have a distance between the blasphemy and the announcement that has just served.” However, “these expectations have changed,” he says, “and advertisers already have the capacity to target content at the desired blasphemies”.
Although the only specific example of “strong” blasphemy that Kavanagh provides is “fucking” – he says that YouTube defines “moderate blasphemy” as words like “asshole” or “slut” – “you have the idea”, he says.
YouTube will continue to limit monetization if you use moderate or strong blasphemies in titles or miniatures. Videos with a “high frequency” of strong magnifications are also a “violation” of the content guidelines adapted to YouTube advertisers, explains Kavanagh. “You must carefully choose your fucks.”
