With “Happy Gilmore 2”, Netflix stole a major theatrical experience – once again

Adam Sandler is much smarter than credit forAs he made one of the most learned movements of modern entertainment when he signed an agreement with Netflix to make original films in 2014. Although it could have seemed that Sandler was desperate to hang on to relevance, Sandler admitted that streaming was the path of the future and managed to convert his audience of faithful fans to Netflix subscribers. The last decade has been surprisingly successful for Sandler, because he has both acquired a massive audience for his comedies and has won critical praise for his more serious work Uncoupted gems, Meyerowitz’s stories, And Hustle. Unfortunately, Netflix prevented Sandler’s fans from seeing his films on the big screen.

Netflix refused to move with regard to the theatrical release of his filmsBecause he only offered limited engagement events Quiet on the western front Or Irishman. While Sandler was able to continue working with the same creative team and the same collaborators on his Netflix films, this puts him at a greater distance from the public of fans and families who celebrate to see his work as a major event. Deny Sandler, the chance to make comedy superproductions is not only disrespectful towards his heritage, but a blow for the theatrical market.

Adam Sandler was one of the last stars of comic cinema

Sandler was one of the few movie stars that could sell a film based solely on his involvementWhich means that it is up to an surprisingly rare group; Even if celebrities like George Clooney And Robert Pattinson Receive a lot of media attention, this does not mean that all their films are financial successes. Sandler was able to regularly win respectable box office yields for his films, even if they were as criticized in derision as Adults Or Jack and Jill. Whatever their quality, the success that Sandler gained helped to broadcast the message whose comedies were better appreciated on the big screen, because a film did not need to be a major imax release in order to be “worthy” to obtain a theatrical distribution. In fact, the community experience to watch a film with an audience is more important for a comedy than practically any other genre; It is specifically the key to Sandler, who has been a star since the 1990s, and therefore has several generations of fans who love him.

Many contemporaries of Sandler have not kept their audience in the same way as he hasBecause the comic stars market has become surprisingly expired. The actors love Steve Tile And Jonah Hill have done more dramatic work, The legs put mainly went to be a director, Jack Black had to play in franchise films like A minecraft film And the next Anaconda remain relevant, and Paul Rudd seems to appear in only small films or independent payments in the Marvel cinematographic universe. In fact, actors love David Spade, Kevin James, And Rob Schneider only managed to remain in the consciousness of the public thanks to their involvement with Sandler. Although Sandler would have had the opportunity to overthrow this trajectory if his films had always been published in theaters, it is easier to take them for granted when they are only available on streaming. It was admirable that Netflix had amplified its marketing efforts during Happy Gilmore 2It is rare for streamer to put important advertising campaigns in their new versions.

Cinemas need successful comedies

The successes of the comedy have become increasingly rareAs he was one of the first genres to be pivoted in streaming during the COVVI-19 pandemic; The ramifications have become clear, because the public is now less enthusiastic to see new comedy films on the big screen, because they have already learned that they can be appreciated at home. This is not a quality problem, because the 2020s saw the release of comedies acclaimed by criticism as The unbearable weight of massive talents, no grudge, And Joywho has always underperformed financially. There may not be a better defender of the merits of comedy than Sandler, who is still as popular as ever. Given the success of Sandler’s national tour, it is reasonable to believe that he could still inspire an audience to see his films on the big screen.

Netflix has the possibility of taking advantage of a continuous repair of Sandler’s bodyLike many of his first films which were initially ransacked by critics were recovered as classics of comedy by those who grew up with them. Even if criticisms love Roger Ebert critical Happy Gilmore, Billy Madison, And DaddyThey resisted the time test and were shared with new audiences thanks to their popularity in streaming. At the same time, the prominence of Sandler as a dramatic artist earned him even more respect for industry as a whole; He received some of the best criticism of his career to Uncoupled gemsobtained an appointment of Guild Actors Screen for Hustle, and is considered a major competitor of the Oscars for the next Noah Baumbach movie Jay Kelly. Sandler may only need Netflix to be a cultural icon, but its fans and industry as a whole would benefit from its return to theaters.

Happy Gilmore 2 is now available to broadcast on Netflix in the United States