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Why is it called Bleach? The unusual title of the anime explained

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The manga of Tite Kubo “Bleach” is often described as one of the “Big Three” of its publisher of Shonen Jump Weekly magazine, alongside “One Piece” by Eiichiro Oda and “Naruto” by Masashi Kishimoto. The three have this name for a simple reason: in the 2000s, they were the three most popular manga / anime series. For many anime fans (like actor Michael B. Jordan), they remain huge touch stones.

“One Piece” has his title because his pirate hero, Monkey D. Luffy, and his crew are looking for a treasure called The One Piece. “Naruto” is named after his protagonist, Naruto Uzumaki, a young orphan and a grass ninja linked to a Fox demon. But “bleach”? This title is much less intuitive.

Unlike the other two series, which take place in fictitious worlds, “Bleach” takes place in a supernatural turn on the real world. Japanese adolescent Ichigo Kurosaki has two features that are distinguished from his peers. First, he has blond strawberries (colored like orange). Second, he can see and speak to ghosts. Ichigo’s life changes forever when a malicious spirit called a hollow attacks his family, how saved they are saved by Rukia Kuchiki, a shinigami (Japanese death spirit, translated by “Soul Reaper” in English).

Rukia is injured by fighting the hollow, so she transfers her powers (embodied in a magic sword called “Zanpakutō”) in Ichigo. While she heals, he must balance his new double life as a secondary school and Soul Reaper. As “whitewashed” explores different areas such as the Soul Society of Shinigami, while moving away from the hunt for ghosts in favor of duels.

So, what is this story about Shinigami sword fights has to do with chemical cleaning? Why “bleach?” Fans and new readers continue to ask this question, but the answer is nestled in a 2008 interview with Kubo by Anime Insider Magazine.

“Bleach” was not Kubo’s first idea for the manga title, but he refers to the clothes of the characters. Soul Reiepers, including Ichigo, all wear kimonos in black and white, but “black” and “white” would be too “simple” and “simple” as titles. “If you put” Bleach, “someone can associate this with White. So, that’s how” Bleach “came,” Kubo said.

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