How did Labubus become so popular?
Pop Mart can thank Lisa de Blackpink for helping them transform Labubus into a phenomenon that they are today. Actually, The white lotus Star called the toy brand its “secret obsession” in a 2024 video for Vanity.
“If I fly to New York, I’m going to Miami, I’m trying to find Pop Mart there,” she said in the clip, “Paris, everywhere. A bit like finding treasures.”
However, Lisa’s secret obsession did not stay secret for a long time. Soon, other stars like Rihanna,, Madonna,, Kim Kardashian,, Two lipa And David Beckham were photographed with it, by publishing their own photos of their Labubus.
Unpacking videos have also helped stimulate the virality of Labubus. As Pop Mart explains on his website, Labus is packed in a “blind box”, which “keeps the toy to collect as mystery until its opening”.
“Blind boxes are generally presented in series which shows a collection,” notes the company’s website, “some figurines are rarer to find than others, these are called” secret “,” hidden “or” chase “figures.
Buyers can buy a single blind box, which contains an item, or buy a set with six blind boxes without rehearsal. And videos of people opening their boxes to find out which Labubus they have obtained can accumulate thousands, even millions of views.
Real Beverly Hills housewives alum Crystal if MinkoffFor example, published several unpacking videos on its social media channels, subtitling one: “Are you [on] The Labu train?
