What is Black Friday?
Black Friday is the major annual shopping event that takes place the day after Thanksgiving in the United States and is considered the official kickoff of the holiday shopping season. The term dates back to the 1960s and refers to when retailers go from “red” to “black” through massive sales. Today, Black Friday is known for its deep discounts, limited-time deals, and great deals, especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest discounts of the year across beauty, tech, fashion, and home.
When do Black Friday deals start and end?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its first Black Friday deals well before the holiday, sometimes weeks in advance. Most of the best Amazon Black Friday beauty and shopping deals will come in waves, starting in early November, ramping up during Thanksgiving week and continuing through Cyber Monday. Inventory sells out quickly, so buying early is the best way to get the best discounts before they’re gone.
Which brands have the best sales during Black Friday?
Amazon Black Friday 2025 is set to offer deep discounts on top beauty, fashion and lifestyle brands. Some of the biggest markdowns usually come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, etc. Whether you’re looking for luxury skincare, on-trend makeup, premium hair care, or high-quality clothing and accessories, these brands consistently offer some of the most impressive Amazon Black Friday deals of the year.
