After having stung his WWDC Keynote with many “F1” references, it is clear that Apple goes everything to promote his next Brad Pitt film. The latest move to Drum Up Hype is a new trailer before its release of June 27 – but not only for your eyes.
Apple has published what he calls a haptic trailer for “F1”, and that’s exactly what it looks like. As the trailer is played out, your iPhone vibrates with what is displayed on the rotation engine screen, planting, even clicks of seat belt. It is a whole new experience to watch an iPhone video and somewhat recall the rumble function on Nintendo, Xbox and PlayStation controllers.
All this is very smooth and gives a taste of what the film will look like in a 4DX theater, which are equipped with chairs compatible with the movement to “create vibrations and thrills, as well as other environmental commands for simulated weather conditions or other conditions, such as lightning, rain, flashing (stroboscope), fog and strong perfumes.” This could also be a taste of what Apple has planned for future immersive videos when used in conjunction with haptic accessories or a 2nd generation vision helmet.
“F1” will be released in theaters on June 27 and will broadcast Apple TV + subscribers on a later date.
