Goodbye, Utah Hockey Club. Tusks Up, Utah Mammoth.
After a 13 -month process which included a brand drama and more than 850,000 voting bulletins by fans in several voting cycles, Utah Mammoth was revealed as the new name and permanent identity of the NHL franchise on Wednesday.
He replaces the UTA Hockey Club, a temporary name for his first 2024-25 season after Smith Entertainment Group bought and moved the former Arizona Coyotes franchise to Salt Lake City.
“When it was a question of appointing the team, we did something unprecedented – including four community voting cycles, including obtaining comments not only on potential names but also on potential logos,” said the owners of UTAH, Ryan and Ashley Smith, in a press release. “The community has chosen the Utah mammoth brand, and it is a symbol of who we are, where we come from and the unstoppable strength that we build together.”
UTAH began to sell a limited selection of Mammoths from Utah first race mammoth – including T -shirts, hats and hooded sweatshirts – in the team store inside the Delta Center on Wednesday. A press conference featuring the NHL commissioner Gary Bettman, was also planned for the arena.
Mammoth jerseys will be available to buy this offseason later. They will be seen at the NHL draft in June, because Utah selections will wear the new sweaters. Utah won the second lottery draw on Monday evening to receive the fourth choice in total.
Utah will present a gigantic inspiration for home games next season, which will be revealed in the coming months.
The name was inspired by herds of mammoths who said what was going to become Utah like their house over 10,000 years ago. Fossils were found throughout the state and a full mammoth skeleton was discovered in Huntington Canyon in 1988.
“The evidence suggests that mammoths loaded in herds at speeds exceeding 25 miles per hour, comparable to speeds affected by the fastest NHL skaters,” the team said in its press release.
According to the team, the Utah has chosen a singular “mammoth” rather than “mammoths” because “it symbolizes a team, all-in and all Utah”.
The new team logo – the chief of a mammoth with a curved defense – has several Easter eggs for fans.
Wasatch’s snowy mountain range is the top of the head of the mammoth. The silhouette of Utah and a negative space “M” are hidden on the left side of the logo. The curved defense is supposed to evoke the letter “U” for Utah. “Tusks Up” is the rallying cry approved by the team for Mammoth fans.
The Utah will wear its new Mammoth logo on home jerseys and the name of the state on jerseys outside, joining the Hurricanes from Caroline as only teams currently carrying a logo on a jersey and a word of blade on the other. According to UTAH, road jerseys continue to do without the team’s inaugural season “to put a leading objective on the representation of Utah when we are far from the State”.
The mammoth will wear patches with the state of Utah and a hockey stick on the shoulders of their original jerseys and a patch with the mammoth logo on the shoulder of their jerseys outside.
The brand change ends a process that started over a year ago.
The team was known as Utah Hockey Club in 2024-25 after having had a short time to decide a nickname and a permanent logo. The Doubleday & Cartwright design company has developed the team’s color palette – Rock Black, Salt White and Mountain Blue – while targeting the second season of the franchise for an official nickname.
SEG published a quality survey in May 2024 with 20 potential team names. This produced six finalists in June for another vote of fans: Blizzard, Utah HC, Mammoth, Outlaws, Venom and Yeti.
During the inaugural season of Utah, “Yeti” was largely considered as the possible name of the team, even by its players. But UTAH announced in January that it would not go ahead with “Yeti” or “Yetis” as the nickname after the American Patent and Brands Office rejected a brand request for “Utah Yetis” due to the “probability of confusion” for consumers to other companies and brands that use the name. Among these parts, there was Yeti Coolhers LLC, which makes drinks, coolers and clothes.
With Yeti and Yetis, the team announced in January that Utah Hockey Club, Utah Mammoth and Utah Wasatch would be the finalists of a fan vote at the Delta Center. The fans voted with iPads located in the stations around the arena that presented the names, the logos and the potential brand for each option.
While Wasatch has never been one of the votes of previous fans, the team included it as a new option. He referred to a local mountain range and would have allowed the team to use a “legendary creature of Snow Hill in the form of a Yeti” as mascot. But when the team saw the return of the votes, the Utah Wasatch was quickly exchanged for the outlaws of Utah.
Although the total votes was not released, the team said Mammoth was “the clear favorite” in the vote final.
Utah said the names of the final voting group were all out of any brand question. There is also no problem with the mammoth close to the Colorado of the National Lacrosse League. According to the team, UTAH has been in regular dialogue with Kroenke Sports and Entertainment, which has the button franchise, and has received support for the name of the New Utah team.
As for “Utah Hockey Club”, the team said that the name and the brand “would always be part of our history” and could be honored in a nostalgic way in the years to come.
