Tubi hired Snap Inc. and Viacom alums Sharon Silverstein and Katelyn Kroneman for executive sales of ads.
Silverstein joins the Fox Corp free streaming service. As vice-president of the vertical sectors of American industry. During her 8 years and more in Snap, she was vice-president of sales in North America. Before that, she spent almost 10 years in Viacom, heading to a position of SVP at Nickelodeon.
In Tubi, the executive based in Los Angeles will supervise all categories of category through the vertical industry sectors and the team with regional leadership.
The Kroneman, based in Chicago, arrives aboard Tubi as vice-president of the categories of financial advertisements and fast food.
During his examination mandate, which lasted more than nine years, Kroneman reached the position of the vertical heads. Before Snap, she spent more than 11 years at Viacom (who merged with CBS Corp. to form Paramount Global), going to VP. During his career, Kroneman has acquired experience in categories such as goods, restaurants, financial services, telecommunications, travel, travel, automotive and government / politics.
It has already been a record year for Tubi. In February, its live broadcast of the Super Bowl helped the game establish records of viewers of all time. Last month, the service announced that it had exceeded 100 million monthly active users. The monthly report of Nielsen de Nielsen fixed it at around 2.2% of monthly television, ranking it behind YouTube and Roku among the free broadcasting points.
On the advertising plan, the director of income Jeff Lucas (who himself worked at both Snap and Viacom) implemented a strategy focused on verticals. The idea is to adapt advertising packages to individual needs and the requirements of individual industry sectors.
“We know that the unique approach does not work,” Lucas said in a statement. “Sharon and Katelyn provide a strategic vision and deep customer expertise that will help us collaborate more closely with partners, creating tailor -made solutions that stimulate results.”
