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“Treatments” arrive in Bulgaria

Be careful, loyal Bulgarians and get a round table – Treatments come! All3Media International Tuesday revealed that a local version of the successful format and dagger had been ordered in the country for the first time.

Produced by BTV, the new version should be presented this fall on the Bulgarian private national television channel, which is part of the BTV media group.

Bulgarian adaptation of Treatments will become the sixth local version of the TV phenomenon in Eastern Europe, joining Romania, the Czech Republic, Croatia, Hungary and Ukraine.

“Bring Treatments For the Bulgarian public marks an important step in our mission to deliver daring and premium entertainment, “said Ralf Bartoleit, CEO of BTV Media Group.” It was fantastic to associate with All3media International on this globally acclaimed format, which aligns perfectly with the BTV strategy to innovate and engage the viewers with a powerful history and a value high production. We are proud to be the house of such a dynamic and captivating show and we are delighted to present it to our viewers. »»

Since its launch in the Netherlands on RTL 4 in 2021, the format has shown its international appeal, with more than 30 territories, so far commanding the versions in local format, in addition to many return seasons and companion shows.

Adaptations of the notes struck in the world include the American version for the Nbcuniversal Peacock streaming service and the BBC version in the UK

Created in the Netherlands by IDTV, an All3media company, Treatments (Dutch title: Treatments) has been developed with POSVIDEO, in cooperation with RTL Creative Unit. All3Media last year sold to Redbird IMI, led by Jeff Zucker.

Said Gabriel Andrews, Sales Director of All3media for the Balkans, Greece, Turkey, CIS: “We are very happy to associate with BTV to bring Treatments in Bulgaria. I have all the public with trust that the public will find themselves completely addicted to the launch of the new series. »»

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