Travis Kelce widens her fashion footprint, only one day after announcing his commitment to Taylor Swift. The Sports and Lifestyle brand of the Super Bowl champion, Tri Kolors, is launching a new design collaboration with American Eagle.
Kelce plays in an advertising campaign for the partnership (“AE X TK” published on Wednesday, alongside his notable colleagues. Among those who shake its university jackets, the T-shirts and the cashmere sets inspired by vintage are the tennis star Anna Frey; Azzi Fudd basketball guard; The quarter-arre Drew Allar; Recruit of the high -end Jeremiah Smith high -end receiver; The rising star of the NBA Kiyan Anthony (Carmelo and Lala Anthony); And the Suni Lee Olympic gold gymnast.
Kelce said he had kept the secret collection “for almost a year. It was a great opportunity to team up with an established brand where the two parties were delighted to really collaborate with each decision in the design and creation process. ”
The line represents more than 90 pieces at the price between $ 14.95 and $ 179.95, and were designed to “evoke the unique style of Travis, offering a high vision of essential elements of everyday and transforming classic silhouettes into daring declarations of confidence and individuality.” Cricket sweaters, rugby polo shirts and utility cargo pants are on the menu.
The campaign is the first new American Eagle spot to run after Brouhaha this summer on “Sydney Sweeney has an excellent Jean”. Launched a month ago with the star of “Euphoria” and “anyone but you”, the announcement praised the genetic blessings of Sweeney. Some took the message while the company praising the specific appearance of Sweeney also desirable on others.
American Eagle defended his vision, saying that the announcement “is and was still on jeans. His jeans. His story. We will continue to celebrate the way everyone carries their Jean AE with confidence, their way. Great jeans looks good on everyone. ”
AXTK will receive a complete marketing eruption while Kelce plans his wedding in Swift – a moment of breaking on the Internet this week when the couple went to Instagram and to announce that they had proposed. The collection will see in-person activation, a Podcast partnership with The Ringer and Takeovers on fantastic sports platforms.
