Your next toy or game can be able to converse with you.
Mattel, the toy manufacturer El Segundo behind Barbie and Hot Wheels, said Thursday that he joined forces with Openai, who created the Chatgpt popular chatbot, to “bring the magic of AI to the experiences of play adapted to age”.
The companies plan to unveil their first product later this year, but have not said what it would be. A person familiar with collaboration said it would be for people at least 13 years old. Although Mattel’s products are popular among children, the company also sells toys for adults.
The joint effort between the toy company and the major actor of artificial intelligence shows how AI permeates each part of life, including playing time.
“AI has the power to develop this mission and to expand the scope of our brands in a new and exciting way,” said Josh Silverman, director of the franchise at Mattel, in a press release. “Our work with Openai will allow us to take advantage of new technologies to solidify our leadership in innovation and reinvent new forms of play.”
Mattel will have to address the confidentiality and data security problems that accompany the sale of children’s products related to the latest technologies.
In 2015, Mattel worked with the San Francisco ToyTalk startup on a doll known as Hello Barbie. The doll connected to the Internet via Wi-Fi and could chat with children and even tell jokes. The Toy Maker also released Hello Dreamhouse, who illuminated parts of the house in response to vocal orders.
The recording of the vocal data required for toys has aroused concerns of security experts and defenders of privacy. They are concerned about data violations and potential hackers could use toys to talk to children. The two toys were interrupted.
Mattel said in her press release that she would “focus on security, privacy and security in the products and experiences that arrive on the market”.
Mattel also manufactures popular games such as UNO and apples with apples. The company sells a game called Pictionary against the AI in which the players draw images and have guess what they are.
Technological companies incorporate AI assistants into other products, including smart glasses. OPENAI announced in May that he was working with Jony IVE, an old Apple executive known to design emblematic products such as the iPhone, to publish new AI products.
Mattel workers also use AI to create toys. The Toy Maker deploys chatgpt software to help tasks such as product development.
“With Openai, Mattel has access to an advanced set of AI capabilities alongside new tools to allow productivity, creativity and business -scale transformation,“” said Brad Lightcap, chief of operation in Openai, in a press release.
