Timothy Chalamet’s announcement was

As Superman Arivit in theaters last weekend, a new surprising advertising in cash with Timothee Chalamet struck the big screen before Clark Kent. He sent his fans to a frenzy while points of sale like Squire Covered the mysterious collaboration, wondering why she is not found apart from the cinemas.

More was revealed as the two -minute creative spot, entitled “Heirloom”, made its online debut today and Cash App confirmed the details of its very first partnership with the double nomine for Oscars. It includes the clip, given below, as well as advertising outside the house in New York and Los Angeles, stamps of application in limited edition species designed with Chalamet and more.

For the partnership with the financial platform, Chalamet recruited previous employees Aidan Zamiri and Elijah bynum to write and direct the spot. Chalamet worked with Zamiri – a photographer and director who worked with everyone from Billie Eilish and Charli XCX to Drew Starkey and Linda Evangelista – on his Roller Cover to promote the film Bob Dylan, while he was previously associated with Bynum on the 2017 filmmaker’s effort Hot summer nights. (Bynum recently directed Jonathan Majors in Magazine dreams.))

The place of the cash application finds chalamet as a single customer shopping in a remote product store operated by a man and his son. While browsing the apparently rare goods, it stops to take stock of what exists. “So these are rare vegetables,” asks a black top-Vêtu chalamet to the elder employee. “Because I feel like I have seen a lot of things before.” Man assures him that he is not because the “seeds were dispersed by hand in volcanic soil and washed in spring water, dried in linen leaves.” He then shows Chalamet a variation of Mangelwurzel, a root vegetable, but the actor is distracted by the son of the man who continues to look at him. The actor is Izaac Wang, best known for having played in the rupture of Sundance of Sean Wang Didi.

The meeting then opens a conversation on how the owner accepts only archaic forms of payment such as iron bars, salts and mouth -shells. Wang discusses with his father that the outdated currencies no longer work and he suggests that cash application is an alternative. “You are stuck yesterday when today is already tomorrow,” he says. “It could be much easier if we banish via cash application instead of, you know, cattle or salts or other.” Meanwhile, Chalamet is left while holding the Mangelwurzel.

“Financial literacy in all age groups is important and this place seeks to highlight this,” Chalamet said in a statement.

For their part, Catherine Ferdon, director of marketing of cash applications, said that society wanted to give Chalamet “a platform to encourage open conversations around money” in age groups that felt authentic for him as an artist. He previously put his signature touches collaborations with Chanel (in a place produced by Martin Scorsese) and fashion brands like Nahmias as well as the press tour for A complete unknown.

Ferdon added: “We have always allowed our partners to use their own voice and their creative objective when sharing the application in cash with their audience, and we are delighted to continue this momentum with one of the most important and most influential actors of its generation.” Cash App has already established a partnership with Megan Thee Stallion, Sabrina Carpenter, Kendrick Lamar, fashion designers like Luar and Collina Strada, and athletes like Serena Williams, Max Verstappen and Aaron Rodgers.

“Heirloom” by Cash App is currently in theaters in the United States by playing before film n ° 1 Superman. He is also busy to appear before The Fantastic Four: First steps. See the announcement in its entirety below.