Ready to start the day with intention or wind down for the evening? TikTok wants to be your go-to platform, no matter the time of day.
The video platform just announced new wellness features, including an “affirmation” journal for setting intentions, mindful breathing exercises, and a “calming” sound generator that plays rain, waves, and white noise. The journal offers 120 downloadable or shareable affirmation cards. One card says: “I am free from the expectations of others and embrace my true self.”
TikTok says these tools aim to improve safety and well-being on the platform, especially for teenagers.
Last year, more than a dozen states sued TikTok over its allegedly addictive algorithm. Internal documents made public last October showed that TikTok fostered an environment that arguably prioritized its public image over effective policies to combat adolescent mental health.
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Earlier this year, TikTok launched a meditation feature for teens that turns on by default at 10 p.m. In a blog post about the latest features, TikTok said tens of millions of people meditated using the tool after it was made available to all users.
In addition to features, TikTok is introducing task-based activities called “wellness missions” related to optimizing sleep and screen time. Users participating in an eight-week “sleep hours mission” can earn a badge when they refrain from using the app at night or meditate during that time. Completing tasks helps them develop an in-app “well-being tree.” A separate weekly screen time mission encourages people to check their usage stats.
The new features are available in the time and well-being area of the application, accessible from the account settings page. The hub replaces TikTok’s old screen time management page.
TikTok said early test results show the latest features make its Time and Wellness space more appealing to users, who return more often than to the old menu.
Additional reporting by Chase DiBenedetto
