A new chapter is added to the encyclopedia of Hollywood marketing tactics, thanks to Universal and Christopher Nolan.
Exactly a year until the day of the release of Nolan OdysseyTickets in advance are already on sale for IMAX theaters who are equipped to project the epic into the 70 mm film, the choice of choice of the Oscar -winning filmmaker. The offer officially started at midnight EDT on Thursday at midnight, according to Imax’s social flow.
According to all accounts, this is the first time in history that all tickets have been sold a year before the release of a film. A warning: for the moment, there are only a few dozen IMAX screens in the United States which have the capacity to play a title in a 70 mm film.
Nolan’s point of view on the classic Greek myth – with Matt Damon as an eternal hero Ulysse – is entirely shot on Imax cinema cameras, a first for commercial functionality.
So far, such a feat has been impossible. But after the success of his Oscar OppenheimerNolan has approached IMAX for upgrading his cameras, including solving problems for the treatment of the 70 mm movies of the cameras and the weight of the equipment.
IMAX screens have tested more than $ 190 million in Oppenheimer Total global gross of $ 975.8 million, or 20%. “Chris called me and said to me,” If you can understand how to solve the problems, I will do [Odyssey] 100% in IMAX. And this is what we do, “recalls the IMAX CEO, Rich Gelfond, during the annual press lunch of the company at the Cannes Film Festival last May.” He forced us to rethink this side of our company, our cinema recorders, our cinema cameras. ”
The new movie cameras are reserved for Nolan for the moment, but after enveloping OdysseyIMAX will start renting them to other directors. Nolan has always been a big fan of Imax cameras, which he used during the shooting Dunkirque,, Interstellar,, THE Black knight Films and Principle.
Odyssey Has a net budget of $ 250 million, which will make it the most expensive film in Nolan’s career. The improbable successful success of the atomic energy biopic Opening Proven once again, he is one of the rare directors to be able to deliver an event film of all this reliably, and OdysseyThe epic scope and the casting of list A should prove to be a major draw.
In addition to Damon, the film features Tom Holland, Anne Hathaway, Jon Bernthal, Anne Hathaway, Zendaya, Lupita Nyong’o, Robert Pattinson, Charlize Theron and Mia Goth.
Classical history follows the king of Ithaca as he undertakes a long and perilous journey back to his wife Penelope after the Trojan War. His challenges are numerous while he spends years meeting a succession of mythical beings, in particular the Cyclops Polypheme, the Sirens, the Enchantress Circe, and goes to the underground world.
The first semi-trailer for the photo of the Nolan event made its debut exclusively in theaters in front of Universal Jurassic World Rebirthwhich opened its doors on the corridor of July 4 in large numbers and continues to be a major attraction.
Release the trailer so early is a bit unusual, considering that Odyssey is still by train Renaissance Provided with a universal opportunity and the Nolan team could not pass, even if the teaser was disclosed online. Ticket sales in advance have also been disclosed when certain theater channels jumped the weapon and displayed opinions that the tickets would be on sale for selected projections of 70 mm on July 17.
