Thunderbolts * alias the New Avengers crosses $ 300 million worldwide; In addition, how he accumulates against the new courageous world

Closing his third week of release, Marvel’s Thunderbolts * officially reported more than $ 300 million to the world box office.

“The New Avengers” Added $ 16.5 million at the national level and $ 15.7 million from international territories to bring its global gross to 325.7 million dollars.

The problem here is that the film has a big production budget of $ 180 million and has a marketing budget of $ 100 million, which means that the total cost of Marvel Studios is around $ 280 million.

The income division between cinemas and studios is a complex and dynamic process that is not a fixed percentage.

The box office profits division is not engraved in stone with a single unwavering percentage; It is rather a fluid arrangement which evolves on the theatrical race of a film.

During the first crucial weeks of the release of a film, the share of the lion of ticket sales is generally flowing in the studio chests. This initial domination, often ranging from a significant number of 60% more or more, recognizes the significant investment of the studio in production and marketing.

However, while the film projectors of a film begin to decrease over time and its box office pulls naturally, the income pendulum gradually swings, granting theaters a gradually greater slice of the remaining pie.

In addition, large cinema channels frequently order more advantageous terms of the studios, guaranteeing more of the income from their smaller and independent counterparts, who naturally have less lever at the negotiation table.

Despite the complex reflux and the flow of these percentages throughout the theatrical race of a film, a common understanding of the industry suggests that, when the final credits drive over the time of a film in theaters, the cumulative income division is often closer to a uniform distribution of 50/50 between the studio and the rooms.

With Thunderbolts * Bearing a cost of $ 280 million for Marvel Studios, he must reach somewhere in the district of $ 500 to 560 million just to break (sales of theater tickets alone – sales of videos and Blu -ray, as well as the diffusion rights will guarantee that the film recovers its costs, possibly).

By looking at the current projections for Thunderbolts *, it is unlikely that it is. Currently, box office monitoring has Thunderbolts * in the same way as Shang-Chi and the legend of the ten rings ($ 432.2 million worldwide) and Eternals (402.06 million dollars worldwide).

In fact, Thunderbolts * is currently presenting behind Captain America: Brave New World, which has experienced $ 163.6 million at the national level after its third weekend outing, while Thunderbolts is currently $ 155.4 million at the national level. Globally, Brave New World was $ 341.8 million worldwide after three weeks while Thunderbolts * is currently $ 325.7 million.

The current account that Thunderbolts * is a kind of hit hit Smash is somewhat confusing, especially when the film that preceded it (which was painted like a big failure) is currently surpassing it.

The only advantage that Thunderbolts * has on a new courageous world, from a financial point of view, was the fact that the SAG-AFTRA and the WGA strike, and the expensive reminders, Balloon Brave New World’s budget at $ 380 million.

Thunderbolts * also have much higher examination scores with an approval rating of 88% on Rotten Tomatoes, while Brave New World came “rotten” at 47%.

However, what do you think that a movie studio prefers to have a film that has bad reviews but that makes a lot of money, or a film that has excellent reviews but that will put them in red? Although neither Thunderbolts * nor brave New World retains the benefits of ticket sales alone.

While $ 300 million worldwide are a significant number, Thunderbolts * still has a long way to go to be considered a major financial success for Marvel Studios, in particular compared to its production and marketing costs and its performances against a film with lower criticism.