The Hollywood Reporter said on Monday that he named Heidi Linnebach VP Entertainment and Awards Strategy.
In this newly created role, Linnebach will oversee the brand’s sales and entertainment reward strategy, including the continuous development of its special activities and its functionalities. Based in Los Angeles, Linnebach will fall under Lori O’Connor, executive vice-president and publisher. She starts her new role on Monday.
Linnebach brings more than two decades of experience in the media, entertainment and brand partnerships to this role. She was recently sales of vice-president, entertainment and sports in THE Los Angeles Times, where she led the revitalization of The envelope – THE Times“Publication of flagship prices – transform it into a high -end printed and digital brand expanding its ecosystem to include podcasts, round tables and live events. His work has helped to deepen advertiser relationships, develop subscriptions to newsletter and stimulate new sources of income through strategic partnerships and innovative digital offers.
“We are delighted to welcome Heidi to our team,” said O’Connor. “Its exceptional history of entertainment marketing, coupled with its entrepreneurial motivation and its strategic vision, makes it only suitable to enrich our reward and entertainment activities. We are convinced that it will play a key role in the expansion of our brand, the deepening of industry engagement and the conduct of innovation on all platforms.”
Linnebach began her media career and advertising in the largest Hawaii radio group, where she built a foundation in distribution and brand partnerships before joining Los Angeles Times In 2008 as senior sales director. She gradually crossed the ranks to become director of spirits and entertainment live before participating in broader leadership roles through entertainment and sports vertical.
Earlier in her career, Linnebach has held management positions in Onion As director of advertising. Meanwhile, she also co-founded We Think Collective, a platform and a podcast supporting women entrepreneurs, where she managed mentoring and programming initiatives to help women launch or revive their businesses.
“I am delighted to join The Hollywood Reporter And his talented team, “said Linnebach.” I can’t wait to take advantage of my passion for narration and an in -depth experience of entertainment marketing to improve Thr’s Awards initiatives and create innovative experiences that engage both industry and advertisers. »»
Earlier this year, THR announced that he had promoted Beatrice Verhoeven, former editor -in -chief of the assistant prize, to the editor -in -chief, and hired the longtime contributor Branden Victorian as editor in chief substitutes in a strategic decision that demonstrated Thr’s Dominance in the reward space.
The news comes in the heels of THR ‘s 58 Socal journalism prizes, including the best website and three journalists of the year.
THR is a flagship brand of entertainment media, offering reports of reporting, analysis and in -depth reflection; Unparalleled access, photography and world class video; And present exclusives in its award -winning weekly magazine and its dynamic website. THR Also is prestigious live events, philanthropic initiatives, empowerment and cutting -edge diversity and extremely successful video series, notably the nominated at Emmy Emmy Close -up with the Hollywood Reporter
