Will Smith’s celebrity could have fallen by an act of AI he did. Because I won his celebrity of something Will Smith did not do.
To date, you may have heard the allegations of AI in the live performance of Smith of his new song “You can’t it” to teening crowds that tear and hold signs in an unhappy place, or even given the strange mobilemen and the distortions yourself.
But at the beginning of 2023, a video of Smith eating spaghetti became viral because it was AI. Smith has never eaten this spaghetti, but that has not prevented so many of us from addressing what the new technology could do. A year withdrawn from the slap, we did not know that we thought about Will Smith. But we suddenly liked the AI.
Two years later, Smith would have used AI to become viral … and get out of a cliff.
The new video is likely – although nobody confirmed it – the result of an “increase”, a kind of IA improvement which can give the impression that humans in your shot were either there in greater numbers, or with more excitement that they were really.
People are tearing themselves apart when they were not crying, or people who hold signs that they have never raised or that people are not really people – everything is supposed to give an impression of the popularity of Smith. “My favorite game of the tour is to see you all closely. Thank you for seeing me too,” wrote Smith on Social. Detectives who focused on mixed hands and inverted words could only smile at irony.
A video published on August 12 on Will Smith’s official YouTube page has accumulated 450,000 views – but was examined for revealing signs of IA improvement, like too many fingers or signs that have been held in a non -human way, in a process known as “increase”.
Smith’s video in a sense offers a singular phenomenon. There was an ancient a-list that many of us had cooled to unintentionally prove the point that he came to cancel. Was there even a more creaky act by a massive film star? Was there a use more like AI? If you are going to get a muscle telling us how people love you, find at least real people to do it. It seemed so thirsty, so Unjiggy.
But we may want to take a break from the celebrity Schadenfreude. Because Smith’s act is not at all singular. It is something universal, or at least soon universal. Influencers and spinmeists have used an increase in AI for years, so quietly, the way you could bring together your current salary in a job interview. This will only become more popular as the tools improve. (And they will do it – Do you just need a few adjustments for the model and increases calculation to erase these hallucinations.) In fact, when the chapter on the age of early AI is written, the line about this moment is less likely to be: “Remember when Will Smith did something from Sutouf?” And more, “remember when AI was always considered as creaky that we laughed at Will Smith for that?”
Experts differ on the calendar, but everyone agrees that it is only years, even months, we will stop being able to spot a video of the AI. “You can do it,” had the particular misfortune to go out at that time: good enough so that someone can use but not that good that we cannot spot it. This moment will be finished early enough and, I suppose, also our pearl.
The main effect of this new age of the synthetic is that the video will cease to be a significant measure of truth. We have long stopped believing everything we read, and the IA images generators killed what Photoshop has injured. But the video so far has been the last bastion of objectivity – of the indisputable evidence that an event took place as it seemed.
Once this happens, the consequences of the industry will follow. Publicists spray to try to dazzle us with something we know could be AI (I would not want to be the manager of Tom Cruise when he will draw his next waterfall sequence) or we dissuade that their client did not do the thing that the video says they have done. Branded managers will be losing momentum to control similar damage. And forget the media societies. Your storage as a division of television news won the video that no one else has. Now, even if you did it, who would believe it?
The effects on democracy will be even more devastating. If you think political disinformation is bad now, imagine when a video can look like anything. Hany Farid, a UC Berkeley teacher who spent years studying this kind of thing, said to me recently: “It will happen to the point where it will be extremely difficult to tell AI content without real interventions … [and] If almost anyone can create content that is so misleading, we are in difficulty, as a democracy and society. »»
But there is an advantage. (Really.) Without format that can telegraph objectivity, we must (if we care) to turn to other ways to ensure facts: the source of the video. This could mean that the content creator led by man will be more important. After years to see information brands take blows in the Department of Confidence, they will soon become the only hope that we have whether something has happened. We will no longer be able to trust the medium. But we can believe the media newly.
The phenomenon will cut all parts of the landscape. However, there is a last irony in who plays – the person who, The fresh prince of Bel-Air has Black men has Wicked has King Richardhas dominated our visual media for 35 years. Call that Will Smith’s paradox. The man who made us believe the most in power of images now shapes a trend in which we could never trust them again.
