In a great conversation at the Toronto International Film Festival which lasted Christopher Nolan, premium theatrical formats, Tiktok and the Fast & FuriouThe franchise S, Donna Langley of Universal spoke of the state of its studio and the film industry.
“We see with young people, the generation of letters of letters, that they are really engaged in the cinema,” said Langley on stage at the Toronto Canadian Center for Canadian during a conversation with the director of the Cameron Bailey festival. “We saw it in OppenheimerThey went to the theater more than once, returning, having an opinion, wanting to share this opinion. »»
Langley added that young audiences are looking for a premium theatrical experience, such as Imax, citing the recent Universal decision to sell 70 mm Imax tickets to the next Nolan film, OdysseyA full year before the film in theaters. (Tickets quickly sold.)
“It is a value for money and a value for money,” she said about interest. “It’s all about portfolio sharing.” Langley added that the drawback of premium formats is that the studios are found in a “rugby melee” of available IMAX screens.
She also pointed out that Nolan chose to make a tiktok before the Oppenheimer Liberation (at the request of his son, according to Langley), explaining how the IMAX projection of 70 mm works, as a younger audience was brought to the theater: “People really joined.”
When he was asked how Universal generates a conversation on platforms like Letterboxd, Langley said that it should happen organically. “You cannot make this. It must be authentic. Obviously, you can find the assets and get the information to the right people, who, hopefully, will be able to evangelize for us to the public, we cannot do it,” she said.
Earlier in the conversation, Langley was questioned about some of the studio’s historic franchises, including wine diesel Fast and Furiouswhich is now made up of almost a dozen films. “Between four and five, it is when we made a conscious decision to pivot a scenario of the globetrotter type, of the robbery type,” said Langley of the evolution of the franchise, supported by global popularity. The films, which have a combined brut of more than $ 7 billion, have since traveled the world and even out of plan. In the ninth episode, two of the characters in the film arrived in space in a fuse car.
Langley apologized to the Tiff public for this narrative choice. “Sorry, we sent them to space,” she said to laugh at the public. “We can never recover this genius.”
