The National Mango Board is associated with Instacart to offer free mangos on the day of national mango
The digital campaign for a day brings seasonal peak mangos at consumer doors and presents a new experience as a mixologist from Mangue Interactive
Orlando, Florida.,, July 15, 2025 / Prnewswire / – The National Mango Board (NMB) announced today its partnership with Instacart to give free mangos * to customers nationwide July 22 To celebrate National Mango Day. The promotion of a day will highlight the peak of the mango season and aims to stimulate trials and awareness by facilitating that consumers ever to take advantage of the tropical superfruit at home.
Thanks to the partnership, Select Fresh Mangos will be available for free on Instacart for a single day. The campaign celebrates the summer flavor and aligns on NMB’s mission to put more mangos between more hands, especially at the height of the summer season.
The Instacart campaign will include a thematic brand page, bought media courses and a targeted digital creation, all designed to stimulate commitment and generate a test.
“This Instacart activation is a new way of connecting with consumers where they buy,” said Ramón Ojeda, executive director of the National Mango Board. “It is a happy celebration of the National Mango Day and a moment to surprise and delight Mango fans with something sweet and unexpected.”
As part of the wider celebration of the National Mango Day, NMB also launches Mango Mixologist, an interactive gamified recipe tool available exclusively on Mango.org. The experience allows users to mix and match the ingredients to discover personalized mango recipes, explore new opportunities for use and learn more about the versatility of the fruit in an intuitive and playful way. The launch will focus on cocktails and cocktails inspired by mango.
Ojeda added: “The mango mixologist is a strategic evolution of how we connect with our audience. Not only do we share recipes by the mango mixologist, but we also create an experience that inspires people to celebrate with mango, any day of the week.”
The digital tool also includes educational content on the selection and preparation of mango, as well as an increasing library of mango-avant-plana recipes organized by creators and culinary influencers. Users can save and share their personalized drinks, deepen engagement and discovery.
For more information on the National Mango Day, the Instacart promotion or to dive into the experience of the mango mixologist, visit Mango.org.
* To exchange your free mango, visit Instacart and add the product eligible to the national mango card to your Instacart order before checking, during supplies. Exclusions, sales tax and conditions apply.
