The most frequently asked questions about marketing by e-mail

1. Why is e-mail marketing important?

Email mail is the marketing tool that helps you create a seamless, connected and friction buyer route. More importantly, email marketing allows you to establish relationships with prospects, customers and previous customers. It is your chance to speak to them directly in their reception box, at a time that suits them. In addition to the right message, email can become one of your most powerful marketing channels.

2. What are the advantages of marketing by email?

E-mail marketing is the best way to create long-term relationships with your customers and increase sales in our business.

Benefits of marketing by email for the bus:

Most buses use marketing by email and earn tons of money with e-mail marketing.

3. What is the easiest day and day to send my marketing emails?

Again, the answer to this question varies from one business to another. And again, the test is the way to know what works best. As a rule, weekends and mornings seem to be times when several emails are open, but as your audience can have different habits, it is best to experiment, then use your data to decide.

4. What measures should I look at?

The two most important measures for e-mail marketing are the opening rate and the click rate. If your emails are not open, subscribers will never see your full marketing message, and if they open them but do not click on your site, your emails will not convert.

5. How to write a decent subject line?

The best line lines are short and on the point, describing with precision the content of the email, but also catchy and intriguing, so the reader wants to know more. Again, this is the ideal place for A / B tests, to see what types of materials work best with your audience. Your call for action must be clear and simple. It should be somewhere at the top of your email for those who have not finished reading all of the email, then repeated at the end for those who read all along. It should indicate exactly what you want subscribers to do, for example “click here to download the premium theme for free.

6. Is e-mail marketing still effective?

E-mail marketing is one of the most effective ways for a business to reach its customers directly. Think about it. You don’t publish something on your site hoping that people will visit it. You don’t even publish something on a social media page and hope fans see it. You send something directly to the reception box of each person, where they will certainly see it! Even if they do not open it, they will always see your object line and your business name each time you send an email, so you always communicate directly with your audience.

7. However, do I develop my list of subscribers by e-mail? Should I buy a broadcast list or build it myself?

Buying a mailing list is a waste of time and money. These messaging accounts are not checked and are not interested in your brand. The broadcast list is useless if your subscribers do not open your emails. There are different ways to develop your distribution list.

8. How can I prevent the public from unsubscribing?

If the e-mail object line is not relevant to customers, they will ignore it several times. But, if they continue to repeat, they are intercepted and not published in your emails. So send relevant emails for the benefit of the customer. Do not send emails that often focus only on sales, offers and discounts.

Submit information on your business and offers so that you can connect with customers. You can also update them on recent trends in your industry. The basic role of an email is above all to connect with customers, get the most out of this tool.

9. What is the difference between a cold email and a spam email?

Cold emails are mainly sales emails sent with content align with the recipient’s needs. It is generally personalized and includes a commercial perspective. However, it is always an unlined email. And all unsolicited emails are marked in spam.

Regularly receiving this type of email not asked in the reception boxes of your users, there is a good chance that your emails will soon be diverted to spam or unwanted files. The most important thing to prevent this from happening is to respect the choice of your recipients to withdraw from emails from you. You can add the links to unsubscribe easily. You must familiarize yourself with the Canet-SPAM law and its regulations.

10. Where can I find a messaging model?

Almost all of the campaign tools by email offer you ready to use models. Whether you use Mailchimp or Pardot, you will get several email models to use.

However, if you want to create a model from zero, you can do it. Most messaging campaign tools have an option to stick the HTML code on your own design.

11. What marketing trend by email will help marketing specialists to succeed in 2022?

Is it a tendency to listen to and know your customers? I think people realize how bad it feels for a brand or a business to darken without knowing the personal needs of their customers. People who listen to empathetic and then offer value according to what they learn will win.