The jump of Lionsgate in the IA cinema is a terrible and terrifying idea, and here is why

When you think about Lionsgate filmsyou probably think of John Wick,, Hunger gamesSAW (until recently), or other film franchises in small groups. But if vice-president Michael Burns On his way, Lionsgate could be at the forefront of AI cinema. Last September, Lionsgate concluded an agreement with the research company on Runaway, and Burns said New York Magazine That he sees AI as a way to apparently make the type of film he wants. “We cannot arrive for $ 100 million, but we would do it for $ 50 million because of the AI ​​… We hit the art of the possible. Trying things, let’s see what the sticks,” said Burns. “Now we can say:” Do it in the anime, do it PG-13 “. Three hours later, I will have the film.” These comments not only minimize the hard work that enters a film, But they also brush a terrifying path that studios should not drop.

Lionsgate using AI to modify films in the face of the cinema process

The most exasperating element in the comments of Mark Burns is the fact that he and other studio heads think that AI will make the cinema as simple as to push a button. This is not the case; The films call on people because of the hard work that goes there. Creed,, Black Panther, And Sinners would not be the cultural phenomena they were so Ryan Coogler was not behind the camera. Gladiator bears the epic weight of a Ridley Scott Film, while Interstellar has all the characteristics of a Christopher Nolan Film – including the non -linear course of time. Even the main franchises can sign in the straight hands. John WickFor example, rewrite the book on action movies thanks to Chad Stahelski And David Leitchwork, not to mention Derek KolstadHors competition script. AI cannot even start to scratch the creative depths that these filmmakers have sealed.

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It is also insulting of burns to suggest that a film can be transformed into anime or cut into PG-13. Ignoring the fact that he minimizes the hard work that goes into animation creation, not to mention the work that publishers do for filming hours in a coherent story, He describes the major problem that creatives have with AI – It is ruin the original creative vision. If a filmmaker wants to make an animated film, he should be able to do so; Similarly, if a filmmaker has a rating for his film, he should certainly be able to make a classified film R. An excellent example is Predator: Killer killeras Then trachtenberg I developed it as an animated anthology and kept the bloody violence which defined the Predator franchise. On the other hand, the vision of burns of cinema looks less like a real cinema and more like the “ghibli filter” without soul which tries to recreate Hayao MiyazakiSignature style.

Lionsgate’s decision to continue AI cinema is another bad decision in a series of bad decisions

Mark Burns is perhaps everything in AI cinema, but a good part of the industry is certainly not. In fact, voice actors are currently on strike on the AI ​​used in the video game industry; If Lionsgate or other film studios are trying to pass with the use of AI in their films, They could trigger the strike of other actors and / or writers, and they would have no one to blame but themselves. These strikes have a major impact on films, such as blockbusters, especially Beetle And Wonders have been negatively affected because of not having actors available for promotion. Is Burns really willing to alienate talents for the filmmaker equivalent of a new brilliant toy? It would not be the first time that Lionsgate has made extremely bad decisions because the studio Had a massive series of flops in 2024. Which includes infamous flops The crow And Borderlands; Both suffered from laborious productions and encountered scathing criticism at the exit. But whatever you can say about The crow Or Border districtsThe two were made by real people who worked hard to give life to these worlds.

When Lionsgate announced for the first time his agreement with Runaway, Mark Burns said at a conference call: “We think that will improve cinema and become an incredible tool for the community.” But Going full tilt in AI is degrading for filmmakers, shows an amazing lack of creativity and a complete contempt for what makes the experience of watching a special film.