The H1 profits and income of the MBC group develop in the middle of “geopolitical volatility”
The MBC group based in Saudi Arabia has published massive profit and income gains in its half -yearly results.
Income from six months to June 30 increased by 37.8% in annual shift to 3 billion SAR (800 million dollars), while net profit increased further, up 41.1% to 335 million SAR (89 million).
However, on a quarterly basis, revenues only increased by 2.5% for the second quarter, reaching Sar 987.9 million, and net profit decreased by 38.3%, which was allocated to Ramadan coinciding with the first 10 days of the 2024. In 2025, Ramadan fell entirely in the first quarter.
The CEO of the MBC group, Mike Sneesby, who joined the company earlier this year, said that the results of H1 “demonstrate the strength and resilience” of the MBC’s business model, which includes its linear television networks, its production studio and its Streamer Shahid. More specifically, he noted: “Our advertising performance continues to benefit from the group’s geographically diversified footprint, which helped us attenuate the impact of geopolitical volatility.”
The Broadcast, Operations, Content and Advertising Division of MBC (BOCA) once again anchored the performance of the company with H1 income increasing by 29.6% to SAR1.73 billion and net profit increasing from 23.7% to SAR314.1m. By going against global trends, television revenues increased by 13.3% for SAR 863.4 million “, reflecting the continuous demand of advertisers on free MBC platforms.”
Shahid, which recently concluded a historic transport agreement with Netflix, saw the income increase by 25% for H1, reaching 696.8 million SAR, SVOD income increasing almost the same amount to reach SAR540.3 million. This was due to “a clear content strategy and the newly implemented password sharing policy, which limits the use of the account to a single IP address unless you go to a premium level”. AVOD revenues were stable, especially during the Ramadan peak in the first quarter.
Shahid was even able to publish a profit of 2.7 million SAR, reversing a loss of SAR of 23.2 million for the same period in the first half of 2024.
MBC underlined titles such as the adaptation of the Saudi-Turklish dramatic television series OmniDramatic Panarab Aser And Al A’SHAA social dramatic series, as key performance engines.
“While we continue to expand our imprint in the region, our strategic objective remains unchanged: investing in evolutionary and high impact content, developing our digital platforms and directing the evolution of the Arab media,” said Sneesby. “We have the best class capacities through production, broadcasting and streaming, and we will continue to apply a commercial discipline in the evaluation of opportunities, only pursuing those that align with our long -term strategic objectives and our return thresholds.”
