The game bridges the gap between creators and Hollywood

Hello Creatorverse readers,

Or good news for Roblox’s 151 million daily active users. Roblox creators will now be able to develop games (and earn money with these games) more popular movies, shows and brands.

Over the summer, the gaming platform launched its License manager for Netflix, Lionsgate, Kodansha and Sega, allowing creators to create their own games using the intellectual property of these companies. This experiment was a success. For example, the ““Ink Game,” inspired by Squid Game, has been played more than 2.6 billion times. So, starting Tuesday, Roblox extended the option to any eligible intellectual property holder. This means that every time a creator makes a Roblox game using approved intellectual property, the intellectual property owner receives a share of the profits, Roblox a share, and the creator receives between 10 and 25%. Win, win, win.

Video games are becoming more and more unexpected bridge between Hollywood’s past and the entertainment industry’s future.

Take Fortnite, for example. The game Collaboration on the theme of “Simpsons” brought more new and returning Fortnite players in 48 hoursthan the gaming holiday season last year. Additionally, the first “Simpsons” short in Fortnite was the most watched content on Disney+ on the day the season launches.

Epic Games and its $1.5 billion investment from Disney is just one example of the burgeoning partnerships between games and major film and television studios. Warner Bros. “A Minecraft movie” relied heavily on constructions and partnerships with Creators focused on Minecraftboth in the creation of the film and in its marketing campaign. Netflixwho invested a estimated at $1 billion for the purchase of game studios, I will add more interactive games on televisions. Disney, which has just been released a Fortnite experience to celebrate 70 years of Disneyland, announced today during its earnings conference call that it would be add more gaming elements to Disney+ thanks to its partnership with Epic Games. And as for Roblox, it is popular The game “Grow a Garden” (33 billion games) is the subject of a film adaptation.

And since gaming-focused creators make up approximately 14% of the total global creator population, anything good that happens in games is probably good for the creators (Never forget: MrBeast started as the creator of Minecraft). As these three ecosystems continue to experiment and collaborate with each other, it is worth continuing to monitor them. We may just be watching the next era of entertainment.

Now let’s move on to the rest.

Kayla Cobb

Senior reporter
kayla.cobb@thewrap.com

What’s new

Webtoon and Warner Bros. Animation offers 10 comic strips created by creators on television

Webtoons, a hub for creator-made comics, is expanding to Hollywood through a new partnership with Warner Bros. Animation. Ten webcomics which have gained millions of views on the company’s Korean and English platforms are be made into shows and films. These upcoming titles include “The Stellar Swordsmaster” (30 million views), “Hardcore Leveling Warrior” (236 million views), “Down to earth” (581 million views) and “Elf and Warrior” (30 million views).

Cliff Notes: Webtoon has been further adapt its user-generated content at the same time as animation hubs, like Warner Bros., are hungry for proven hits. Think about what Amazon has with “Haizbin Hotel”. This seems like a good match.

iHeartMedia and TikTok create a station for creators

Both iHeartMedia and TikTok team up on a podcast network and radio station for creators. The TikTok podcast network will host up to 25 new podcasts from creators, and iHeartMedia is setting up podcasting studios in Los Angeles, New York and Atlanta for this very purpose. TikTok Radio is a little less clear and is described as ” while scrolling on TikTok, but with [your] ears.” It seems shocking, but smart. TikTok has long been a hub for new music artists, and between that and its agreement with Netflix, iHeartMedia is clearly interested in expansion.

Joey Graceffa, TheOneShu and Rock Squad come to Tubi in its first digital-focused programming

New series from Joey Graceffa (9.4 million YouTube subscribers), TheOneShu (8.2 million YouTube subscribers), the Rock team (4.5 million YouTube subscribers) and others will arrive on Tubi as part of the development of the platform first list of digitally focused programs. Tubi is far from the first company to try exclusive creator content; Netflix tried it a long time ago, and who could forget the now-defunct YouTube Originals? But maybe Tubi’s free, ad-supported model will make a difference.

In other FAST news, Samsung Plus TV adds Mark Rober TV (72 million YouTube subscribers) to its growing designer-focused lineup.

By the numbers

The TikTok store is about the size of eBay

TikTok Shop sold $19 billion worth of products across the world from July to September. This figure comes not from TikTok, which does not disclose its overall sales figures, but from the analytics company EchoTik. To put things into perspective, eBay total sales during the same quarter totaled $20.1 billion. And we are one of the main reasons for this massive number. THE The United States was the platform’s largest market, representing approximately4 billion dollars in sales, an increase of 125% compared to the second quarter of this year.

There could be more than 100 creative economy acquisitions this year

The number of acquisitions of the creative economy could break a record this year, exceed 100 offers for the first time. That’s according to a new report from mergers and acquisitions consultancy Quartermast Advisors. The report also revealed that the The COVID-19 pandemic has been a major accelerator for market spending on influencers (slight duh) and that more traditional agency groups are acquiring influencer agencies. Influencer marketing should be a A global market of 44 billion dollars.

Creators are twice as likely to have suicidal thoughts as the average American adult

Don’t underestimate grind pressure. One in 10 creators reported having suicidal thoughts related to their work, twice the average rate for American adults. This is from a study conducted by Creators 4 Mental Health in partnership with Lupiani Insights & Strategies. Of the 500 full-time and part-time creators surveyed, 62% say they suffer from professional burnout, And 43% say they feel isolated. Also? Creators who had been working for five years or more were more likely to report negative experiences.

Movers and shakers

PlaqueBoyMax becomes first streamer to earn a Grammy nomination

History was made last week when PlaqueBoyMax (2.2 million subscribers on Twitch) was nominated for a Grammy for Best Dance/Electronic Recording for his song “Victory Tower” which he made alongside Fred Again… and Skepta.

He’s not the only designer to get a nod. Addison Rae88 million followers on TikTok) and Alex Warren (5.3 million subscribers on Instagram) were nominated for Best New Artist. As a reminder, Rae started as a TikTok influencer and Warren was a member of the TikTok group Hype House.

MrBeast opened a theme park in Saudi Arabia

MrBeast’s Beastland will be a temporary theme park that will live in Riyadh, Saudi Arabia, from November 13 to December 27. Yes, it’s Riyadh, the same one that shook the comedy community last month with the announcement of the Riyadh Comedy Festival.

The King of YouTube with more 450 million subscribers is also in partnership with the Billion Subscribers Summit in Dubai launch a new 1 Billion Acts of Kindness Campaign. The trend encourages creators to perform acts of kindness in their communities. Oh also, MrBeast and Kai Cenat received a shout-out on ‘SNL’ last weekend. Basically, the Beast is everywhere.

Former CAA Digital boss creates consultancy for creators

David Freeman, the former boss of CAA Digital, left the artistic agency to launch Kynetic Media Ventures, a consultancy firm for businesses run by creators, artists and athletes. And he is not the only one to act.

Venture capital company Andreessen Horowitz has launched its a16z New Media team. From 2026, the company will offer an eight-week fellowship for creators who she believes are shaping the future of media. As a reminder, Andreessen Horowitz is part of the consortium in talks to control the American version of TikTok.