The founder of Sacheu Beauty, Sarah Cheung, talks about new products and gives beauty advice

Take its coloring in lip pencil, the brand’s first viral product. The idea came to Sarah after having published a video on Tiktok showing her using a eyebrow stain as a lip pencil because it is more durable than traditional lips.

The video collected about a million views in just 24 hours.

This is a theme in Sarah’s creative process, finding common pain points and creating solutions.

“When people started putting the lip pencil stains on their cheeks, we knew, okay, we need a long -term cheek spot, we need a long -term outline coloring, and it is really important for us to make sure we solve problems for people, whether it becomes viral or not,” said Sarah.

Since he spoke to the founder, Sacheu Beauty has introduced three new products: Liquid Eyeshadow, Eyeliner and A Brow and Freckle Teacher.

And it is not planned to stop anytime soon.

“Before the end of the year, people will be able to make a complete makeup routine with Sacheu products,” said Sarah.

For the moment, however, you can buy all the brand’s tiktok-love products below and see what the media threw is. Believe me, you will not be disappointed.