The American director Oscarized Jessica Yu (“Quiz Lady”, “Fosse / Verdon) should lead a new original series of the first-rate video” Italian Postcards “about a young spoiled heiress in New York who is sent to Sicily by her grandfather to work in the family’s real estate field.
The English language spectacle-whose casting is kept under the Wraps-will show off a “famous American actor” still not specified playing the grandfather, said Nicole Morganti, who is the leader of the original video for southern Europe, as well as a young American star, and two Italian talents “who speak very well,” she revealed.
“Italian Postcards” was unveiled during a leading presentation at Upfronts held Thursday in Rome.
Before the presentation to which Morganti spoke Variety About his strategy for Italy and why the “Italian postcards” are emblematic of his change towards the concentration on the youth segment of the young adult.
The next Italy range is somewhat like the previous years. High content for what was considered a general audience. Do you agree?
Yes, our editorial strategy is super bubble and high. So, the quality for the most general public. But in this basic idea of having a target that is really wide, we are now aiming for a much younger target. And you can see it from the range.
Why are you wrong with young viewers?
Because we grew up so much [according to Italy’s media watchdog AgCom Prime Video now has more than 7 million subs in Italy] And we have such a large fans base at the moment. So, of course, when you grow so much and that you are so tall, you want to sneak towards the public which may not yet be your main audience.
We have seen it in Spain with the range we created there, which is really a success. So now we are extending this to the rest of southern Europe. Many titles that we will announce in September in France will also be biased towards young-adults.
What distinguishes the Italian editorial strategy of Prime Video?
The particularity of Italy is that the editorial strategy is divided into three buckets at the moment. We have the super local bucket, which has always been there. We started to please an Italian audience, and we do and do hyper-local [unscripted] shows, which is the entire entertainment component, with many new titles that are [a mix of] Pre -existing formats such as “The Plutors Italia” or completely original like “Roast in Peace” and “Red Carpet – VIP Al Tappeto”, now in its second season. These always work incredibly well. We started with non-series, it was a great success, showing that a streamer can make a scenario in a different way from linear television and that we continue with this hyper-local part.
Then we have the hyper-local for the scripts and the films which are embodied by the film “Il Minister Dell’amore” (“The Minister of Love”) which is so Italian, with so many references to [Italian] Politics and love and how these two things are more common than we really thought.
Tell me about the second medium: Italian language movies and programs for the international market
And it is more of the title Felicia Kingsley “no place to be single” which is an IP which is very large not only in Italy, with an Italian distribution and an Italian creativity that we are going to export to the world. He really has the support of Prime Video International. It will be launched at the start of the year, in the first quarter. And we are very satisfied with it. We think it can travel and we have more Italian films and scripted content.
OK, let’s discuss the third support: content that stems from Italian creativity for the world market in English
We started to develop it two years ago. And finally, we are there with our first title of this type: “There with the first title,” Hotel Costiera “which released on September 24. It is Italian creativity, but for the world and in English. It is therefore an international distribution with, of course, Italian writers, Italian actors, but not only that. So American Actors American [the lead is Jesse Williams]American directors, international cast of the United Kingdom, France and Spain. Italy is the perfect setting, and it is the ideal place to nourish more global creativity. So we have “Hotel Costiera” to come. Then we have “Love Me, Love Me” which is the first IP of the Italian writer Stefania S [which has scored 12 million reads in Italy]. We work very close to her as we did with the author of “Culpa Mia” Mercedes Ron in Spain, still expanding our push in the young-Adult space that started from Spain. Then, there are “Italian postcards” on which we will work on up -to -date actors. We are going to have new faces by working with the award -winning director of the Oscars, Jessica Yu (“This is us”). SO [Emmy-Award-winning] Adam Bernstein for “Costiera”, Roger who is no longer that, because in Italian postcards, we have one of our star that we create with these programs. So, as we did in the charming and charming Mia Jenkins, the superb faces and Luca Malucci, Super Brand New Faces. We have done the same with Nicole Wallace on Culpa, and now she is a superstar. And we work with all these actors, you know, also another title, and we are, and we want to do the same with the Italian Posca. So we are going to be new faces. We will define this show in Italy. Having a big director of the Oscars, Jessica Yu So Adam Burstein for Costiera, Roger Campbell (“Cruel Intentions”) for “Love Me, Love Me” and Jessica Yu for “Italian postcards” with Italian ideas, Italian concepts, Italian production companies, Italian writers, American writers or American writers or British writers To create a truly international, truly international Slate.
Below are the main titles to come from Prime Video for the international sphere:
“Italian postcards“- The new original Italian series of Prime Video will be led by Jessica Yu (” Quiz Lady “,” Only Murding in the Building “,” The Morning Show “) follows the misadventures of Mia,” A Young and Spoiled New York Heiress which is sent by his grandfather in Palermo, without money or luxury, to survive Sicy Agent Business “,” provided the synthesis. Without even credit card? Production on the film co -produced by Amazon MGM Studios with Gaumont Italia should start in Sicily in the coming months.
“No place to be single»- Prime Video will give an international push to this Italian language film based on a bestseller of the Italian writer Felicia Kingsley [that is her pen name]. The film takes place in an idyllic Tuscan city called Belvedere in Chianti where everyone is either in a relationship or in search of their soul mate, except Elisa a single mother who directs the Giuggiole vineyard. But the return of the city of her childhood friend Michele “returns her life upside down and reveals the feelings she thought she had disappeared forever,” explains the synopsis provided. The film is co -produced by Amazon MGM Studios with an Italian international film – Lucisano Media Group – and will be launched exclusively on Prime Video in the world in 2026.
“Love me, love me” – This previously announced film based on the eponymous identity novel of the Stefania S. series of four books., Which marked more than 22 million readings on the Wattpad platform, is the 16-year-old tale named June, played by Mia Jenkins British, who hides in a love triangle with two boys who are the best friends and who discover hidden truths. It is co-produced by Lotus Production-A Leone Film Group Company and Amazon MGM Studios, with the support of Wattpad Webtoon Studios, and will release Goballliy on Prime Video in the world in 2026.
