The most frequently organized content on the thread of the White House, the Trump administration attempt to aggregate the pro-Trump “real news” among the right-wing media, does not come from Truth Social, Breitbart or even Fox News. He comes from Youtube – notably from the own white house chain.
The White House thread was launched at the end of April on the official WH.GOV page, roughly when the Comms Trump team began to accelerate their war against journalists and traditional points of sale that have critically covered them. At that time, they revoked the identification information of the Associated Press after the point of sale refused to qualify the Gulf of Mexico as “Gulf of America”. Two months after its launch, Jim Nielsen, a web developer and founding engineer of the Quadratic data analysis company, carried out an analysis on the links that the Trump administration has selected to shape their story. (Or, as Nielsen said, “what type of ties they consider” real news “.).
Surprisingly, YouTube was the best link, followed by Fox News, Millennial and Fox Affairs. Also on the list: social media sites such as X.com (in 6th place) and Trump of Truth Social (8th place), and a general public point of sale (Reuters in 7th place.)
According to a story of Axios written during the launch, the wire was intended to imitate the battery report, both in the layout and with the objective: a regularly updated page of links to an organized selection of multimedia content, as well as titles that have been modified in a way that has shaped a pro-Trump story. “It is a place for supporters of the president’s agenda to get the real news in one place in a shareable and readable format,” said a White House manager at the time, calling it a “one -stop shop for news” and a potential center for the content of the Maga influence.
In particular, despite all the speeches on influencers as major players on the platform, almost all YouTube links on the site go directly to the content of the White House. Some of them are rivers, some of them are registered official remarks, while others are short and smooth videos on everything that is on the agenda of the President-perhaps a sign that no matter what influencers could say to rent them, there is no better message than the one who shaped directly by the White House itself.
And even the links that come out outside the Maga media ecosystem also have a Trumpian editorialization in the headlines. For example, a New York Post On Thursday, the title characterized the adoption of the great law on the great bill as a “deadly struggle”, reflecting the intrapartyte revolts and the defections of the GOP throughout the process. On the thread of the White House, the link to the Post The story was whistled and said in all the caps: “The only one, Big Beautiful Bill is heading for Trump’s office”. (The White House did not immediately return a request for comments.)
Since its withdrawal in 2021 of Twitter and Facebook, Trump and his political apparatus have invested massively in the construction of their own media infrastructure – websites, code, servers themselves – in order to maintain total control over their message without the threat of moving. Truth social, for example, is entirely owned by Trump, which means that no other investor or shareholder can withdraw it for publishing controversial content – one of the reasons why he refused to return to Twitter after Elon Musk bought the company and renamed it under the name of X.
Trumpworld has also tried to reduce their dependence on the right -wing media over the years, which have not been as faithful as they prefer. Fox News, for example, became the subject of Trump’s hatred after being the first to declare that he had lost Arizona in the 2020 presidential election; Breitbart was almost put on black list after being revealed that its president Steve Bannon flees to journalists during his visit to the White House. The format of the Drudge report is part of their model: Matt Drudge, the main conservative of the site and a great power player in the right media, has become a vehement anti-pompier and frequently uses the battery report to criticize the president.
