The fans explode BCCI and the diffuser for Spotlighting India vs Pakistan Clash in Asia Cup 2025 Promo in the middle of tight links
The next India vs Pakistan clash in the Asia Cup 2025 triggered the indignation of unprecedented fans, not because of the cricket, but because of the promotional campaign of timing and the deaf surrounding the meeting of September 14. Sony Sports NetworkThe recent promotional video of the star Virender Sehwag has become the lightning of criticism, fans questioning the relevance of the match hypothesis when diplomatic and military tensions between nations remain at a record level after the tragic terrorist attack in Pahalgam and subsequent military operations.
The promotional campaign, marked “Rag Rag Mein Bharat” And with moments of emotional cricket of previous meetings in India-Pakistan, was intended to strengthen the excitement for the confrontation of Dubai. However, he rather triggered #Boycottbcci And #Boycottasiacup Hashtag campaigns on social media platforms, fans accusing both the board of directors and the diffuser of the prioritization of commercial interests on national feeling.
Asia Cup 2025: When the cricket meets geopolitical reality
The controversy stems from the brutal terrorist attack of the Pahalgam on April 22, 2025, which cost civil life, mainly targeting Hindu tourists. The attack, claimed by the resistance front – an indicator of the prohibition of Lashkar -E -Taiba – prompted India to launch the Sindoor operation in May 2025, a coordinated military response targeting terrorist infrastructure in Pakistan and the cashmere prior to Pakistan. Military climbing included missile strikes, drone battles and artillery exchanges before the negotiation of a ceasefire on May 10, 2025.
In this context of recent military conflicts and current tensions, many fans consider the promotion of cricket as roughly insensitive. Reactions on social networks were particularly severe, with a publication of fans: “Terror and entertainment cannot go hand in hand“And promising to completely boycott the match. Another criticized Sehwag directly, writing: “I did not expect your patriotism to be bought in this way. Pahalgam horror on Hindu tourists will never be forgotten“.
Criticism has extended beyond individual fans to include political opposition parties, with leaders like Priyanka Chaturvedi of Shiv Sena (UBT) condemning what she called the pursuit of the BCCI of ‘Blood Money’ of the match. The calendar of the release of the Asian Cup calendar on Kargil Vijay Diwas – commemorating India’s victory over Pakistan in the 1999 Kargil War – was considered by many as a particular deaf.
140 Dhadkanein Ek Saath Dhadkegi apni #Teamindia Ke Liye! 💙🇮🇳 Kyunki Rag Rag Mein Hain Rang Bharat Ka.
Dekhiye Asia Cup September 9 Se Sony Sports Network Ke TV Channels Aur Sony Liv by!#Ragragmeinbharat #Teamindia #Asiacup #Sonyliv #Sonysportsnetwork pic.twitter.com/sgcfonom6n
– Sony Sports Network (@Sonysportsnetwk) August 22, 2025
Read also: Fans call for boycott after the Ministry of Indian Sports erases India vs Pakistan Clash in Asia Cup 2025
Here’s how fans reacted:
Really always played asia cup 2025 #Boycottasiacup pic.twitter.com/vmpj3ayan09
– Rahul Singh (@ rahulkumar705) August 26, 2025
Boycott Asia Cup and Sony. Let’s get together. Force is strength 🙏🙏
– Sagar Surya Sahukar (@sahukarsipun) August 27, 2025
No one cares about it.
I will not watch any match that play in this cup in Asia.
And you?# Asiacup2025 https://t.co/idlvoof7hn– 𝕮𝖍𝖆𝖎𝖙𝖚 (@chaitu__tweets) August 27, 2025
We will never forget Pahalgam, it is high time to boycott Bcci & Sony Sports Network.
Hindu it is time to defend our own people 🙏🏻 https://t.co/itxxqnwoyt pic.twitter.com/lhrlufo515
– Hindu voice (@warlock_shubh) August 26, 2025
Khoon#Boycottasiacup https://t.co/xdqu8jlrzl pic.twitter.com/v35jasjrid
– Namita Balyan (@NamitaABalyan) August 26, 2025
May God give peace to all those involved in this area. They will be subject to a lot of hatred for having played against the feelings of a nation. https://t.co/n7iqthtml
– Keyur (@_bollywoodlover) August 27, 2025
Hello Bharat 🇮🇳
BCCI and Sony Sports show a major at Bharat Mata and his brave soldiers and their sacrifices
It is time for us 140 crores Indian to show a major @Sonysportsnetwk And @Bcci
Let us stop looking at all the Sony platforms. Let us show them… https://t.co/yi2azgoshn
– Major Pawan Kumar, Shaurya Chakra (Retd) 🇮🇳 (@major_pawan) August 26, 2025
Not interested in this cup of Tinpot Asia where BCCI acted as a hypocrite for money
BCCI instead of boycotting, they prefer money
As an industry, I ask you to boycott the Asian Cup
I don’t want to see the Pakistan match in India
Anyway AFC Asian Cup >>> Asian cut https://t.co/omod29izgu
– Arman Khan (#kratkyout) (# scuroout) (@Hopelessfanasm) August 26, 2025
“Money is the greatest invention by humans to date. It goes beyond politics, power, glamor, religion, borders, languages and what not!” https://t.co/64zywxx6py
– ☢ ☢ @thipaka_) August 25, 2025
This is a question of depth that the Indian Cricket team will even plan to participate in the so-called Asian Cup alongside Pakistan, a nation known for its hostility and its support for terrorism against our homeland. My own brothers, and countless others, have lost their… https://t.co/9m13zoikjh
– Rohit chetry⚽🕉️🇮🇳 (GC🗺️) (@ im_ro121) August 26, 2025
India vs Pakistan: the commercial imperative against national feeling
Despite the outcry, the financial issues surrounding the cricket matches in India-Pakistan remain enormous. Sony Sports Network has set premium advertising prices of 14-16 INR for each site of 10 seconds during the long-awaited meeting. According to several media reports, industry estimates suggest that Indian-Pakistani matches have generated approximately 10,000 inr ($ 1.3 billion) in the past two decades, making it the most precious lighting on cricket.
This commercial reality has led to accusations that the BCCI favors income from national feeling. The #boycottbcci campaign gained in significant traction, the fans arguing that the board of directors should have taken principles of principle against playing Pakistan, similar to the World legendary championship Tournament where Indian players refused to take the field against Pakistan and lost their place in the semi-finals.
The Indian Ministry of Sports has tried to clarify the government’s position, declaring that if bilateral cricket ties remain suspended, India will continue to participate in multilateral tournaments such as the Asian Cup. However, this distinction failed to satisfy angry fans who want a complete sports boycott of Pakistan in all formats and tournaments.
As the shock of September 14 approaches, the BCCI is faced with a significant credibility crisis. Although the match will probably take place as planned – with a potential for three meetings if the two teams reach the Super 4 and Last stages – the promotional controversy has already overshadowed the sporting story, raising fundamental questions about the intersection of sports, politics and national feeling in contemporary relations of India -Pakistan.
Read also: From India to Pakistan: main jersey sponsors of each participating team of the Asian Cup 2025
