The day of the Estadão real estate market brings together the Summit and the Top Real Estate Award on June 30; See programming

On June 30, the Estadão Promotes Real estate market day – a day of special coverage of the sector, which includes the Summit Immobilierin partnership with the SECOVI-SPand the Higher real estate pricewith Embraced. Summit discussions and activities can be accompanied in person or remotely, by social networks of the Estadão And through the portal Estadao.com.br. An in -depth analysis of this day dedicated to the segment will be brought by the newspaper printed in two special notebooks, one on Tuesday, and the other on July 5, Saturday.
The central theme of discussions of Real estate market day These will be “economic prospects and new commercial trends”. The summit, in Cultural unibesIn São Paulo, from 8:30 a.m. to 5 p.m., will bring together entrepreneurs, developers, experts, investors and authorities for a day of analysis and strategic debates on the instructions of the real estate market.
The event offers an in -depth look on subjects such as legislation, industry challenges, luxury opportunities and commercial trends that renovate the segment – including artificial intelligence Applied to the real estate market, renovation, short stay possibilities, compact apartments and a panorama UP-Date on popular housing in Brazil.

The event will also have two conferences on strategic subjects for the real estate sector: prospects for the post-tax economy and artificial intelligence in the business world Photo: Tiago queiroz / estadão
“O Real estate market day It is anchored in high -level debate, quality journalism and recognition of good initiatives in the sector, ”explains Rodrigo Flores, director of marketing and intelligence on the market Estadão. “This initiative strengthens our long tradition to cover and contribute to the country’s real estate development.”
The opening of the real estate market and the debates of the summit
At the opening, the director of journalism of the EstadãoEuriped Alcântara, and the president of the SECOVI-SPRodrigo Luna will reflect on the strategic role of the State as an indebtedness of the economy and housing in Brazil.
Following this, the public authorities will present the main initiatives in the sector and will discuss subjects such as the position of the new municipal management against the real estate market, the future of programs as they can enter, Requalify Centro and Casa Paulista, updates in the new master plan and the zoning law, the priorities of urban intervention projects (PIUS), the new construction of CEPAC, progress in terrestrial regularity. The headquarters of the Government of Paulista in downtown São Paulo and the CDHU budget for 2025.
The meeting will also have two conferences on strategic subjects for the sector: Prospects for the economy after tax e Artificial intelligence in the business world.
The program includes six panels:
- Prospects for the real estate market at the idea of managers
- Popular accommodation in Brazil: past and future
- Renovation opportunities in downtown São Paulo
- The wave of compact apartments
- The potential of AI on the real estate market
- Short stay – This market does not only pass
Among the debaters will be Alexandre Lafer Frankel, CEO of Hous and president of the council of Vitacon; Bianca Settin, vice-president Na Set; Ely Flávio Wertheim, executive president of SECOVI-SP; Marcelo Falcão, Director of New Affairs and Communication Somauma; and Renée Silveira, director of the incorporation of Plano and Planobetween others.
Top Price real estate 2025
Ending the activities of the day, there will be the revelation of the Top Price real estate 2025 – The main celebration of the sector in recognition of professionals, developers, manufacturers and companies that have stood out in the metropolitan region of São Paulo.
O Top Immobilierresult of a partnership between the Estadão And EmbracedFor more than 30 years, since 1993, has been celebrating the most active and innovative names on the market. The price is annual and honors people and businesses that contribute to urban development and the quality of life in the state of São Paulo. The winners are defined by a committee of judgment of experts and leaders of industry.
O Real estate market day is sponsored by AW Realty IncorporateurAlso Cdhu and Fifth. The full schedule is available in Official event websiteand the transmission will be done in real time by the digital platforms of the Estadão.