Rachel Zegler plays in one of the hottest productions in London at the moment, as the Ancian First Lady of Argentina Eva Perón Avoid.
The posters are plastered in the city and the advertisements border the tube (the London metro), but there is a creative decision that could do a better job to market the show that anyone could have imagined, attracting hundreds of spectators at the London Palladium every evening.
Director Jamie Lloyd – considered royalty playhouse after his rebirth of Sunset boulevardas well as Tom Holland with Romeo and Juliet – Break the fourth theater wall with Zegler, star of snow White And West Side StoryPlay live on the street outside.
You read that right. During the show, Zegler, in her in early West End, leaves the scene of Soho Theater for the outside balcony where she comes out the emblematic “Don’t cry Argentina for me”. The public inside – which paid £ 250 ($ 336) per ticket – is found with a live flow from the number. Those who are on the central street of London below, some waiting for Zegler and some were lucky to go to the time, obtain a free performance of a winning actress of the Golden Globe.
The blow burst in London. Viral videos on social networks have people who flock to Argyll Street at 9 p.m. every night to catch a sincere interpretation of Zegler. The crowd, Lloyd certainly hopes, will remain as fervent until the end of the show of the show in September.
Some welcomed the creative decision. Above all, it is a question of obtaining culture in the masses and of making a star like Zegler accessible to those who may not have the money to spend on live theater. But it also works in the context of Perón’s honor. “It is not only an intelligent staging or a viral moment for social media, although it certainly generates buzz,” said Chris Peterson, founder of Onsage Blog. “It is a redesigned theatrical gesture that refreshes everything we think we know about Eva Perón. It transforms a moment of private confession into a public performance. ”
But others challenged the decision. Theater lovers have weighed on a paid audience that lacks the most emblematic song of musical. A social media user wrote: “Sorry, you say that I paid £ 350 ($ 471) for 2 tickets and she sings the biggest number outside in people who have not paid?” Some even directed their indignation towards Zegler, as if it would have contributed a lot to the production plans.
The show also gained warmth when he took place at His Majesty’s theater for issuing trigger warnings on “Strong music and sudden noises”. Toby Young, director of the British Union of Freedom of Expression, said The telegraph: “Notify fans of the musical theater so that they can hear strong music and sudden noises is beyond parody. How the theater owners are stupid?”
But trigger warnings become the standard in the world of theater, and vital in some cases: the production of West End of Eline Arbo The yearswhich took place from January to April this year, was interrupted almost every evening while the lowering in the crowd were followed. A blood -rich home abortion scene was highly mentioned online and on signaling while the public entered the place.
The speech is endless, but there is a sure thing: people speak Avoid. Zegler, 24, is the last to play the full role in the musical of Andrew Lloyd Webber in 1978. She joined a rank of artists impressive for having faced Perón, the second wife of ex-president Juan Perón, like Patti Lupon and Madonna in the 1996 film.
This is not the first time that director Lloyd has been stamping with rivers in theater. His Tony Award Winning Sunset boulevard also commanded another character in the street while the scene was broadcast to the public in the Savoy Theater of London, and his Romeo, in Tom Holland Romeo and JulietPlayed on the roof of the Duke of York Theater last year while drones captured the sequence of spectators.
