Take-Two CEO Praises GTA 6’s Creativity, Criticizes AI Limitations

Grand Theft Auto 6 is on everyone’s minds this week as anticipation builds around the Take-Two earnings call scheduled for November 6. With AI being a major area of ​​concern in the gaming industry lately, GTA6 The CEO of parent company Take-Two shared his thoughts during a discussion on the matter, praising GTA 6 and setting the record straight on the limitations of AI.

Tuesday, at the CNBC Technology Executive Council summit in New York, Strauss Zelnick, CEO of Take-Two, said that what Rockstar Games would do with GTA6, “and I’ve done it so far many times, it’s creating something that approaches perfection”, something AI could never do due to lack of “future-focused” creative capabilities.

Take-Two CEO Praises Rockstar for Games Like GTA 6, Disparages AI

Zelnick says AI is ‘hindsighted’ and couldn’t create a game like GTA 6

AI in video games has been a hot topic lately, with major companies like Halo Studios making questionable comments about their integration of AI into video games. Hello: WHAT remake. Take-Two CEO Strauss Zelnick says AI is really good at “hindsight” features, but it could never create something that “approaches perfection” like a game like Rockstar RGT 6 will.

Zelnick says “the creativity of the team is extraordinary”, and that “There is no creativity that can exist by definition in any AI model because it is data-driven.” That’s a powerful statement coming from the top brass of a major company like Take-Two Interactive, and it’s a testament to the limits of AI in industry.

Zelnick offers an interesting and important message about using AI in games like GTA6, and the takeaway is that most Rockstar games “approach perfection” with games like GTA6 because they rely primarily on human creativity to accomplish things that AI simply cannot. This includes all the creative and forward-thinking processes involved in design, marketing, etc. of the game.

Ultimately, Take-Two’s comments on AI in video games are refreshing and even enlightening compared to comments such as those from Halo Studios above. It’s no surprise that he praises Rockstar and games like Grand Theft Auto 6 as the pinnacle of creative expression in the medium, but it’s a bit of a relief to see senior industry figures speaking eloquently on the subject.