Streaming climbs towards a new part of visualization recording, but linear television increases the best programs
The share of streaming of the visualization of total television set a new record in April, the third consecutive month, it reached a high, but programs like Grey’s Anatomy And The white lotus Show the boost that linear television can provide.
It is a key to remember from the edition in April of Nielsen of its monthly report on the visualization of television.
The global streaming increased by 15% compared to the levels of April 2024 and half a percentage-to-percentage compared to March, representing 44.3% adjustment, up half a percentage compared to March. The broadcast and the cable fell by 7% and 16%, respectively, over the same period of year to year, although everyone managed to increase from March to April.
The current audience change has worked for the benefit of marked emissions that broadcasting and air on linear television, as is the case with Grey’s Anatomy And The white lotus.
Gray Attracted 3.9 billion minutes of vision through Hulu and Netflix in April, and posted strong figures during its 21st season on ABC, with a vision of the next day exclusively on Hulu. Season 21 Streams on Hulu represented 10% of the total streaming audience of the medical drama this month, although it represents only 3% of its number of episodes. Netflix represented around 60% of its total streaming this month.
Max, which will soon be back to its HBO Max roots, pulled 3.7 billion minutes of observation for The white lotusThis makes it the second most watched streaming title this month. Even with this increase, Max was held stable at 1.5%. The final of season 3 of The white lotus Accumulated 6.2 million viewers in linear and streaming, up 30% compared to the episode of the next one and establish a record for the series of sets.
YouTube and the Roku channel each reached heights of all time in April. YouTube reached 12.4% of the total TV watch time, up 0.4 points compared to March). Since January, Youtube has added 1.6 points to his television share and 2.8 points since April 2024.
The Roku channel won 0.2 point in March to represent 2.4% of the overall visualization of television. Its adjustment has increased by 21% since November, which was then that the free service began to add access to subscription offers like Max from its service. Over one year on the other, the Roku channel exceeded all the distributors followed by Nielsen with an increase of 67%.
The male NCAA basketball tournament has helped broadcast the broadcast of television, offering an audience of 18.3 million viewers on CBS for the championship match, the Masters golf tournament also increased by 36% compared to last year. The time spent watching Broadcast television in April increased by 0.3 percentage points to 20.8%.
The coverage of the NFL of ESPN draft helped cable to obtain half a point from March.
Here is the full painting of the Nielsen April gauge:
