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Should you buy Tesla stock before January 2?

  • Tesla is one of the world’s largest manufacturers of electric vehicles (EVs), but it struggles to compete with more affordable brands.

  • The company will release its fourth-quarter 2025 electric vehicle sales numbers around January 2, and they will likely cap a very weak year.

  • Tesla stock is trading at an exorbitant valuation, making it a very difficult investment right now.

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Tesla (NASDAQ:TSLA) The stock is on track to end 2025 with a gain of more than 25%, and it’s currently trading near an all-time high. Investors have been flocking to the stock in anticipation of the company’s future product platforms, like the Cybercab robotaxi and the Optimus humanoid robot, both of which are expected to launch within the next two years.

However, more than 70% of Tesla’s revenue still comes from the sale of electric vehicles (EVs), and this core part of its business is currently suffering from low demand, driven by a sharp increase in global competition. On or around January 2, the company will release its electric vehicle delivery numbers for the fourth quarter of 2025, which could help determine the direction of its stock in the near term.

Should you invest in Tesla before the report is published?

Image source: Tesla.

Tesla delivered 1.79 million electric vehicles in 2024, down 1% from the previous year. It was the company’s first annual sales decline since the launch of its flagship Model S in 2011. But the weakness accelerated in 2025, with Tesla’s deliveries falling 6% year-over-year in the first three quarters (ending September 30).

According to FactSet, Wall Street expects Tesla to have delivered about 450,000 electric vehicles during the fourth quarter (ending December 31). This would bring its annual total for 2025 to 1.67 million, a drop of 7% from 2024.

Competition is currently one of Tesla’s biggest challenges, especially in key markets like China and Europe. Consumers are opting for low-cost options from manufacturers like BYDwho sell electric vehicles at a price that Tesla simply cannot match. For example, BYD’s entry-level Dolphin Surf EV sells for just $26,900 in Europe, while Tesla’s Model 3 starts at $44,300.

As a result, Tesla’s electric vehicle sales fell 12% year-on-year in Europe in November alone. Excluding Norway, where sales benefited from the upcoming expiration of an electric vehicle tax credit, Tesla’s European sales in November were actually down more than 36%. The company’s market share in Europe is now just 1.6%, compared to 2.4% last year.

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