Netflix had a big splash at anime Expo this weekend, dropping new trailers, clips and images from its anime range, including “Sakamoto Days”, “My Melody & Kuromi” and “Cyberpunk: Edgerunners 2.”
The streaming giant’s anime thrust occurs while the genre reaches unprecedented summits on the platform, with more than 50% of the Netflix public – representing more than 150 million households or more than 300 million people – which is now looking at anime content, according to Netflix. The company claims that it is focused on the delivery of various stories and genres to serve everyone “from a new curiouscomer to an anime in life”.
The domination of Netflix in the anime space has recently been confirmed by a new study of Dentu unveiled by Variety This revealed that 48% of global anime viewers subscribe to Netflix for such a programming, considerably ahead of Disney + at 32% and Prime Video at 29%. The study questioned 8,600 consumers in 10 countries and revealed that 31% of world consumers are watching anime at least once a week.
This variety is obvious in the range of titles that landed in the world list of the first 10 (non -English -speaking) of Netflix this year, including “Sakamoto Days”, “My happy wedding” and “The Apothecary Diaries”.
The “Sakamoto Days” are at the head of the “Sakamoto days”, which follows the former legendary Hitman Taro Sakamoto who retired for love but must fight to protect his family when his past passages. The series dominated the world top 10 for 10 weeks, appearing in 54 countries, including Japan, Korea, Taiwan, France and Argentina. New episodes fall every week from July 14.
“My Melody & Kuromi”, with beloved characters from Sanrio, presents an original stop-motion tale where the emblematic duo faces a major incident threatening their Mariland house. The series will be presented on July 24.
“Cyberpunk: Edgerunners 2” goes to corrupt and cyber-implant dystopia where a talented but reckless street kid aims to become an EDGERUNNER ORSE-LA MERCEAIRY. Follow -up of the 2022 series is based on the video game of CD Projekt Red “Cyberpunk 2077”.
Netflix also presented new assets from other upcoming anime titles, notably “Record of Ragnarok III”, “Beastars Final Season” and “The Flower Flower Flows With Dignity”.
The figures behind Netflix’s anime explosion are narcotic. In 2024 alone, the anime was seen more than a billion times on the platform, with the triplant viewer in the past five years, said Netflix. The year marked a record step with 33 anime titles appearing in the first 10 list – more than double the 2021 number.
The global scope of Netflix has proven to be crucial for anime expansion. New anime titles are launched simultaneously in 190 countries with audio and audio descriptions doubled in up to 33 languages. The strategy works: 80 to 90% of the members look at a double anime, according to Netflix.
The anime slate extends over several genres, action / adventure tubes such as “My Hero Academia”, “Dan Dan”, “Demon Slayer”, “Jujutsu Kaisen” and “Spy x Family” to fantastic entries / Isekai as “Delicious In Dungeon”. Science fiction offers include “Gundam: Requiem for Vengeance” and “Terminator Zero”, while combat fans obtain “Baki Hanma X Kengan Ashura” and lovers of romance / slice of life have “Ranma ½” and “Pokémon concierge”.
