A wave of recent and future price increases is to reshape the value equation for consumers on the streaming market. By plotting the monthly subscription costs of platforms against demand for their film and television catalogs, the Streaming Economic Data by Parrot Analytics shows which services offer the most audience value value by dollar and which can now test the patience of the subscriber.
Apple TV +: Prestige to a bonus
Apple TV + increased its monthly price without advertising from $ 9.99 to $ 12.99 at the end of August, moving it more deeply in the “too expensive” area of the graph. To put this in context, Apple TV + now costs the same as Paramount + Premium, despite having only about a fifth of the total demand for emissions and films on the platform. This could be a difficult pill to swallow for consumers sensitive to prices.
The streamer can bet on two differentiators. First, its catalog is almost entirely composed of exclusive content, which is a more powerful draw for subscribers who cannot find this content elsewhere. Second, Apple TV + prestige reputation can justify the billing of a bonus even if its global library request is lagging behind the competitors. We recently saw the platform accumulate victories to the EMMYS, and its originals recently had higher average demand than other “prestige” brands like HBO and FX. The latest price increase will test how consumers are willing to pay for premium content.
Peacock vs paramount +: stories of divergent value
In July, the cost of the peacock bonus jumped $ 3 per month, which makes it much more expensive than Paramount +. Previously, the higher catalog demand from Peacock compared to Paramount + made a slight reasonable price bonus, and the two platforms seemed to be assessed in accordance with competition. Now Paramount + can undoubtedly position itself as the better value streamer.
Disney Strategic Bundle Game
Disney offers several prices between its autonomous and group offers, both supported by advertising and without advertising. However, where the company has announced that it will increase prices in October tells how it strategically manages its portfolio of streaming services. The cost of a Disney + Autonomous Autonomous subscription will increase from $ 3 to $ 18.99 / month.
This means that Hulu and Disney + will cost $ 18.99 by themselves, and the grouped offer will only cost $ 1 more. This price sets up the Disney + / Hulu pack as a clear winner in terms of value. With more than double the demand for most competitors for only $ 1 more than one or the other of the autonomous services, Disney directs subscribers to the bundle in a manual vese strategy.
Netflix remains high in value
We hard examined this price analysis after the increase in Netflix prices at the start of the year. Even immediately after the price increase, Netflix had an attractive price for what he offered to subscribers. While competitors have implemented their own price increases, the Netflix competitive value proposal only increased this year. At $ 17.99, it offers the best demand value per dollar for an autonomous service, strengthening its position as a reference service that most households keep.
Price increases are inevitable, but the demand ratio / price clearly indicates which streamers can justify them in a credible manner. Apple TV + is based on prestige, the risk of peacock eroding the value, paramount + emerges as the good hidden deal, and Disney pushes customers to its bundle.
