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Love is much less lucrative Recently – if you are the company that has Tinder (Mtch), Hinge and okcupid.
Match Group actions fell 7% on Thursday after the company said that its remunerated user group had decreased by 5% by 700,000 people, from 14.9 million users in 2023 to 14.2 million in 2024 and its 13% reduction plans.
The new CEO Spencer Rascoff, which started the position in February, faces uncertain times on the online dating market. User’s commitment has slowed down due to inflation and lack of new features, although both correspond (Bmbl), its main American competitor, uses AI features to try to improve the user experience.
A new Tinder feature has been controversial: A new test allowing paid users to use size as a filter. This has raised the anger of the self-identified “short kings” concerned with “salina”. The hinge, on the other hand, already has the height as a filter. Match Group has the two companies. In 2010, Okcupid said it was research have shown that most men swell their two inch size.
While 2010 to 2016 is considered to be the peak of popularity for meeting applications, world income and the number of users continue has increase. A survey in 2024 by Forbes found that 45% of Americans thought that applications were the best place to find a date.
However, these people are probably older: an Axios 2023 investigation have found that a huge 79% of university adults do not use any meetings. “I think that the dating applications ruined the scene of meetings for many people of my age and ruined their self -confidence,” a Texan student told Axios. Digital natives can turn to analog solutions insteadlike fitness clubs.
Bumble’s income was also down In his first quarter report, although he achieved his income goal; His actions increased in April after the news.
