To say that Taylor Swift is a big star feels like an insulting understatement. At this stage, Swift asserted itself as a generational mega star, joining the ranks of the biggest pop stars of all time. Example: for the second time, Swift immersed himself to save the box office from what would otherwise have been a dark and discreet weekend thanks to “the official party of a showgirl”.
Playing in theaters for only three days, the release of the album released in the theater for “The Life of A Showgirl” pulled $ 33 million at the national level during its beginnings. He also attracted $ 13 million abroad to a large total of $ 46 million worldwide. It is not at all bad, given that “the official party of a showgirl” was not announced until the end of September. But it didn’t take long to mobilize around the film.
Not quite a narrative film and not a concert experience, the special event has promised the exclusive world first of the clip, “The Fate of Ophelia”, as well as behind the scenes of the shooting of clip, new lyric videos and personal thoughts of Swift on the songs of his 12th studio album. The fact that something without the complete and theatrical production value has attracted such attention is, in a word, impressive.
At the same time, it shouldn’t be a huge shock. The concert film of “Taylor Swift: The Eras Tour” of 2023 made nearly $ 250 million worldwide, helping to save what would have been a dark fall season. But that gave the public a chance to see “The Eras Tour” without paying the extreme prices that real concert tickets were looking for. What is remarkable in this last blow is that Swift mobilized its fans base around something a little less spectacular. It says a lot about its status in the wider cultural sphere at the moment.
Taylor Swift asserts himself as the largest star in the world
There were some victims along the way. Buzzy d’A24 “The Smashing Machine” with Dwayne Johnson opened its doors to just $ 6 million, which was well below the pre-driving box-office projections of the film. But theaters were happier to have the money of rapid money, even if it came at the expense of the rock to a certain extent. It is revealing that Johnson, also a massive star, was not a match for Swift.
The box office being on uncertain land, the theater channels were more than happy to welcome the new Swift film, even if they were to book it at the last minute. The AMC theaters have once again distributed the film, as was the channel with “The Eras Tour”. This decision annoyed Hollywood studios, but he also talks about the power of Swift. She doesn’t need Hollywood. She can cut the middle man. It is not something that many artists can say.
Even among other great artists, it is not a competition with regard to the box office. Beyonce’s “Renaissance” made very respectable $ 44 million worldwide in 2023. But that pale compared to what “The Eras Tour” did. Metallica is one of the largest rock groups in the world, but his concert film “Across The Never” was an important bomb in 2013. Metallica’s “72 Seasons” release in 2023 also had a theatrical deployment, but he generated less than $ 1 million in the world (a small fraction of the recent release of Swift).
Two things are clear. One, the theater and Hollywood channels should probably continue to align with pop stars to generate theatrical events based on music. It’s good for business. Second, Swift has really asserted itself as one of the biggest stars – if not the largest star – on the planet at the moment. It has trouble denying.
“The Life of a Showgirl” is now available.
