Reelz has hired advertising industry veteran Matt Greenberg as its new senior vice president of marketing and growth for its Reelz+ streaming platform.
Greenberg will oversee streaming, subscriber acquisition, lifecycle marketing and brand positioning for Reelz+, which seeks to accelerate subscriber growth and expand its digital footprint following its March launch.
“Matt joins Reelz+ at a critical time in our growth story,” said Roger Eman, COO of Reelz. “His experience in performance-driven marketing is exactly what Reelz+ needs as we grow and scale our app-based streaming service.”
Greenberg joins us from Monks (formerly Decoded Advertising), where he was senior director of brand and performance and helped lead acquisition and branding campaigns for companies including Visa, Nike, HP, Dollar Shave Club and more. He also oversaw integrated brand partnership campaigns for the NFL, FIFA World Cup and Olympics.
“I couldn’t be more excited to join Reelz+ at this stage of transformation,” said Greenberg. “Reelz+ has a passionate audience and unique programming, and I can’t wait to unlock its next wave of growth.” »
Reelz+ content includes the Reelz live linear network and on-demand access to its library which includes the original series On patrol: livewhich has just broadcast its third season, and On patrol: first shift with titles like Autopsy: The last hours of…, Gangsters: America’s Most Evil, Breaking Up the Group, Hollywood Hillbillies, Murder made me famous And Prison.
Reelz is available in 54 million homes via cable and streaming services.
