How to cancel a show without derailing your chances Emmy

Talk about an Emmy Buzzkill.

When the premium video officially released the catch Star On June 6, the announcement sent undulations to the entertainment industry. Although the cancellation of a first year series is barely rare, it was the timing From the news, not the decision itself, which may have ended the EMMY aspirations of the show.

No more Gold Derby

Only a week before the start of the vote at the Emmy, Star was ready for a reward consideration. The dramatic of the ballet marked the return of Amy Sherman-Palladino And And Palladino (The wonderful Mme Maisel,, Gilmore Girls). The Palladinos are no strangers in Emmy Gold, with 10 victories and 24 nominations between them. While Star had not adapted the graphics of the banners, he got angry quietly and Amazon initially engaged in two seasons. FYC events were planned and the apparitions in the event of distribution had been aligned. The campaign machine seemed to be embarking on its full.

Then came the surprising announcement, in the middle of the FYC season, and all momentum, the show had seemed to have accumulated itself.

In fact, distribution members Yanic Truesdale,, Taïs VinoloAnd Ivan du Pontavica were on the way to the Scad Lacoste Film Festival in France when the news broke out and the team had to change speed. Truesdale, who played Michel Gilmore Girlsadmitted that he was disappointed by the cancellation, saying on the deadline: “I was very excited to see the second season because knowledge of the writing of Amy and Dan, they established things in the first season, then the second season, once everything is established, is really, when they start to fly with the equipment,” he said.

Although Amazon continued to support the series with display panels and commercial announcements, the narrative change was difficult to ignore. A cancellation, in particular a Before The appointments are even secure, sends an involuntary message: this show is made.

In an increasingly congested landscape of rewards, perception is everything. Had Star Was authorized to finish his Emmy campaign with even the illusion of future seasons, he could have captured more than two appointments that she received in choreography and cinematography – perhaps in the design of production, costumes or management.

Compare this to Netflix The residence. Also closed after a single season, The residence managed to get around the same buzzkill with the streamer by strategically singing his announcement. Netflix waited until July 2, after the closure of the Emmy vote.

This crucial difference allowed the show to maintain the energy of its campaign and gave its plausible hope of casting and crew. The result? The show won four lead nods, including a surprise appointment of the best comedy for comedy for The Natural Way – A result that can be played very differently if the cancellation news had dropped a few weeks earlier.

A similar situation took place in 2021 with Country of Lovecraftwhich received 18 nominations at the Emmy for his first season. HBO announced the cancellation of the program in July – After The vote was finished. Despite the end of the road, the delay in the announcement preserved the momentum of the award -winning season of the show.

This contrast underlines how sensitive to timing.

Now the industry looks closely to see how the shocking news on Thursday The Late Show with Stephen Colbert Was canceled only two days after receiving an EMMY appointment will affect voters. Once again, it raises the question at the heart of the reward season strategy: when it comes to cancellation, does timing make the difference between an Emmy victory and a fading campaign?

Best of Gold Derby

Register for the Gold Derby newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.

Click here to read the full article.