The number of people in the United Kingdom visiting the most popular pornography sites has decreased sharply, as improved age verification rules have been implemented, indicate new figures.
The similar data analysis company said that the first adult Pornhub site has lost more than a million visitors in just two weeks.
Pornhub and other major adult websites introduced advanced age checks on July 25 after the online security law said that sites must make people under 18 to see explicit equipment.
Similar data experts compared the daily figures for average users of popular pornography sites from August 1 to 9 with the daily average figures for July.
Pornhub is the most visited website in the United Kingdom for the content of adults and has a reduction of 47% of traffic between July 24, one day before the implementation of new rules, and August 8, according to similar data.
During the same period, traffic towards XVIDEOS, another leading adult site, also fell by 47% and only fans saw traffic drop by more than 10%.
The number of average daily visits to Pornhub increased from 3.2 million in July to 2 million in the first nine days of August.
However, data has also shown that some smaller and less well -regulated pornography sites have seen visits increase.
A spokesperson for Pornhub told the BBC: “As we have seen in many jurisdictions around the world, there is often a drop in traffic for compliant sites and an increase in traffic for non-compliant sites.”
The new online safety rules of the United Kingdom have explained:
This occurs after Virtual Private Network (VPN) applications have become the most downloaded from the Apple App Store in the United Kingdom in the days that followed the age verification rules.
VPNs can disguise your location online – allowing you to use the Internet as if you were in another country.
Applications would also make it more difficult to collect data on the number of people who visit sites from specific locations.
The media regulator ofcom estimates that 14 million people are looking at online pornography.
It has established several ways to check the websites can check the age of users, in particular through checks of credit card, photo identification correspondence and age estimate using a selfie.
Critics have suggested that an involuntary consequence of changes could be to drive people to more extreme content in the darker corners of the Internet, like The Dark Web.
