In what the partners described as a “landmark” deal, Paramount+ has become an official partner of English football club Arsenal.
The partnership will see Arsenal players, club legends and fans come together to celebrate some of the streamer’s biggest series, including Landmanwith Billy Bob Thornton, Demi Moore and Sam Elliott, and Guy Ritchie’s MobLand starring Tom Hardy, Helen Mirren and Pierce Brosnan.
The Premier League club will also work with Paramount+ on a series of social media campaigns. Fans will see the Paramount+ brand featured in the stadium during men’s and women’s game days on big screens, game day programs and other in-stadium experiences.
Arsenal legend Thierry Henry narrates a co-branded video released on Friday to celebrate the launch of the partnership, titled For the love of the teamwhich you can watch below.
“We are thrilled to unite Paramount+ and Arsenal – two iconic global brands with fans who live and breathe passion,” said Marco Nobili, Executive Vice President and General Manager International, Paramount+.
“With successful series like Spongebob, South Park, Landman, Yellow stone and more, we create experiences that celebrate teamwork, elevate the game and connect fans,” he continued. “This partnership brings to life the drama, comedy and unforgettable moments of both worlds – on the pitch and beyond.”
Juliet Slot, Arsenal Chief Commercial Officer, added: “We are delighted to welcome Paramount+ to our Arsenal family. They are a world-class global entertainment brand, and we are very excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthens our ability to deliver exceptional experiences to our supporters and supports our ambition to compete for major trophies.”
Future campaigns will coincide with some of the biggest launches on Paramount+ throughout the 2025-2026 season, the platform added. The first of these, created to mark the return of Taylor Sheridan’s hit drama Landman this November, first-team players will star in conversation with long-time Arsenal supporter and social media influencer Sharky, alongside Eberechi Eze, William Saliba and Gabi Martinelli.
Subsequent content themed across different Paramount+ shows will feature several players from the men’s and women’s first team.
