Pamela Anderson Teases the ‘Magic’ She Brings to Her Sonsie Pop-Up in NYC (Exclusive)

For Pamela Anderson, there’s no place like home!

That’s why the actress, author and activist is bringing a little piece of her Vancouver Island home to downtown New York with the launch of her two-day Sonsie Garden pop-up to celebrate her brand of conscious beauty.

Anderson, 58, gave PEOPLE a sneak peek at the space she’s transforming in Manhattan’s charming Soho neighborhood, and teased the “many little pieces” of her own garden she’s brought to the urban scene.

“The garden is always the best inspiration,” she shares with PEOPLE exclusively ahead of the event open to the public from 10 a.m. to 6 p.m. on Saturday, October 25 and Sunday, October 26. [Sign up to attend here.] “We wanted to bring a taste of Sonsie Garden to the heart of New York”

“A little piece of magic that everyone can enjoy and dance to,” she continues.

Sonsie’s “intrinsic charm” is rooted in “nature, fun and playfulness,” says the Naked gun actress, who announced her co-ownership of the then-emerging cruelty-free and vegan skincare company in January 2024.

“I never want to lose sight of that,” she adds.

Attendees can purchase the full Sonsie range in the pop-up, which the Real Path The star says it has a very special “touch of whimsy and feel-good” in addition to elements inspired by her garden on Vancouver Island.

“I would love for those who come to the pop-up to take a little trip,” Anderson tells PEOPLE of what she hopes people will get from the immersive store. “Be open-minded, be inspired to plant your own garden.”

“We want it to be a moment that people remember,” she concludes. “It’s our childish side that keeps us forever young.”

Anderson sparked conversation about her decision to go makeup-free, embracing her natural beauty on red carpets and other high-profile events. In November 2024, she said she felt “more like myself than ever” when talking about her choice.

This beauty philosophy is at the heart of Sonsie’s mindfulness mission.

“It’s about practicing self-love, acceptance and understanding, it goes beyond skincare. Having amazing products is only half the battle,” says Anderson. “So with Sonsie, we’re focused on giving you that so you can focus on the rest.”

“A kind of easy, breezy beauty,” she adds.

Most recently, Sonsie launched Adapt Cream, a peptide-rich barrier cream that Anderson said was the “missing piece of the puzzle.”

“I didn’t want to add more products to the line unless they were out of the ordinary and had a lot of benefits,” she shared, citing, “Immediate benefits and then also long-term benefits.”

She stressed: “It ticks all the boxes. »

Register here to attend Anderson’s Sonsie Garden pop-up at Shopify NY at 131 Greene Street in New York.