Paige Desorbo reintroduces himself as a fashion founder with Daphne, a perfect pajamas brand on the zoom
Friday, Paige Desorbo, 32, announced his departure from “Summer House”, the TV show Bravo which plunged him into the public’s eyes in 2019. During the Pandemic, Desorbo and Hannah Berner, former star of “Summer House”, launched Gigggly Squad, their now massively popular podcast. He toured 60 cities in 2024, and Desorbo and Berner published a book together in April.
As she leaves the world of reality TV, Desorbo embarks on the next chapter of his career: the entrepreneur and the founder of the brand.
Its new brand Sleep and Loungewear, Daphne – by the name of its cat – was launched Tuesday via a direct electronic commerce site to the consumer. The collection is made up of 12 pieces, including three -piece spikes, poplin pants with high coordinates, unusually long sleep shorts and what Desorbo describes as the “best sleep shirt of all time”. The one named Hannah after his best partner and his trading partner. Prices vary from $ 58 for a CAMP at $ 230 for a set.
“I feel like I’m giving birth tomorrow,” DESORBO told Glossy on Monday.
Desorbo said she didn’t want to start a brand too early after being launched on “Summer House”, mainly for fear of not being taken seriously. Thanks to the show, she became known for her love to stay in bed to go out – to which many millennial women can relate.
“Finally, I said to myself: ‘fucking. I’m going to look into it. If you think I’m lazy, then I’m the most lazy dog you have ever encountered” “, she told Glossy. Three years ago, after considering categories such as shoes and bedding, she has decided to launch pajamas. Since the year, she worked slowly. The market and to the best partner to give life to the brand.
Although Desorbo has always been interested in a fashion career, she was well aware of everything she didn’t know. She found a perfect partner in Concept Brands, an incubator based in Los Angeles who also worked with the designer and podcaster Khalyla Kuhn to launch the hair care of the EBB Ocean Club, among other brands.
“I knew that Paige’s popularity was increasing far beyond reality TV. She was so intentional and intelligent to the construction of her personal brand. She is relatable, “ chronically online ” – her words! – And always for girls. Although the data surrounding its ticket sales and the falls of the falls have clearly reported a moment and a strong momentum and a cultural tailweds, which was even more complicated. “We are intentional to align with the talent which is really determined to build something from scratch. From the first day, Paige clearly indicated that it was not only there to lend its name – it is really his vision that we supported characters to give life.”
The brand has collected funds from investors and friends and family, although its representatives have refused to share the sum.
“It can be very intimidating as a woman – I had to zoom in with investors so that they really have my atmosphere, and the majority of them were men,” said Desorbo. “It’s good, but it’s a bit intense – you are not safe most of the time because all these people have gone to school for business, they know all the figures, they know what to do. I knew I didn’t know that, and I needed people around me who did it. ”
However, what she is sure is her creative vision of the brand, she said.
“In the end, what worries me most is that it would be my business and that I still remain my business,” she said, confirming that she is the majority owner.
Desorbo said that she had incorporated her own preferences throughout the line. For example, she kept thin belts. “I don’t like a super thick belt, because the pants tells you where it will sit on your waist,” she said. “But with a thinner group, you can handle it more,” [especially] If you spend one of those days when you say to yourself: “I get it on my stomach”. »»
Longer shorts were inspired by a pair of pajamas in the gap of the Garded for years when he was a child. “I don’t sleep [booty shorts] It’s going to be in me in the morning, ”she said.
Since the broad audience oforbo has accumulated between fans of “Summer House” and Giggly Squad – she has 1.6 million Instagram followers and more than 709,000 Tiktok subscribers – she imagines that her client will vary in age.
“I really see the middle school students carrying the long short boxer-or the short short boxer and do something cool with them, like twining them with socks and moccasins,” she said. “”[Then] There is the daughter [who’s] At the end of the twenties or the early 1930s. She worked, she travels – the whole poplin is really for her. She wakes up in someone’s summer house and she is in this outfit. And maybe she puts the crop top for the day. “”
“Salon clothes are at the intersection of comfort, style and personal ritual,” said Erdman. “For us, it seemed that the market was openly sexy and feather or heavy on comfort, without intermediary. We wanted to create something that you don’t want to remove and that we don’t have.
Erdman said that the Instagram account in Daphne has accumulated 111,000 subscribers since the brand’s announcement. In addition, there have been many waiting list registrations which served as a “testimony of [DeSorbo’s] Enthusiasm about this next chapter, ”she said.
“I’m really proud of it,” said Desorbo. “I am delighted to continue working there. I will do daphne forever. ”
