EXCLUSIVE: Céline Song Materialists crossed the brand of $ 100 million worldwide, with $ 101.3 million Until today. Of that, $ 64.8 million comes from the international box office. The acquisitions of Sony Pictures Worldwide are on board offshore rights on the original A24 on the European film market from 2024 in Berlin, and downgraded abroad from June to September this summer, launching strong numbers and holds the way. Materialists is the romantic drama n ° 1 of the year in the world, and the romantic film n ° 2 for 2025 behind Bridget Jones: Mad About the Boy.
Wise marketing and promotional activations; Funny constraint of the distribution of Dakota Johnson, Chris Evans and Pedro Pascal; And to strike an ideal point for an un served audience all contributed to the success of the film budgeted at 20 million dollars which put a touch to the genre. The importance of obtaining a film in this $ 100 million space around the world is clear: industry needs new dishes that encourage the public in terms of concept, but also discourse in its wake.
Materialists Was the biggest national opening match of the A24 when he lost on June 13, and is now the 7th largest in India in the country (in Puerto Rico, he has become the biggest version of the studio of all time) and his 3rd largest world, with Sony offshore.
Sony has found a niche for several years in films centered on women, including post-paymic titles like 2024 It ends with usThe biggest romantic drama since 2018; Anyone except you (2023), the romantic comedy at the most profitable r in the world since 2016; And summer 2022 Where the crawdad sing.
MaterialistsWho considers Johnson to Lucy, an ambitious New York contribution who finds himself torn between the perfect match John (Pascal) and his ex-Ex-Harry (Evans), is the last of Sony’s last international stories. So how did it happen?
Sony began to move to Australia, New Zealand, the Netherlands and Poland in early June, Lockstep with the national exit from the A24. Sony then added France, Brazil and Mexico in July. The notable versions in August included Korea, the United Kingdom, Spain and Germany with Italy completing the imprint abroad earlier this month.
The 5 best offshore markets until today are: Germany ($ 5.4 million), UNITED KINGDOM ($ 5.2 million), Mexico ($ 5 million), Australia ($ 4.7 million) and Spain ($ 4.1 million).
Bringing a new perspective to comedy / romantic drama, the film resonated with a new generation while attracting older women and arousing a cultural conversation on modern encounters and relations.
Johnson, Evans and Pascal participated in many interviews, including the appearance of Johnson on Hot And a quick fire of vogue with Johnson and Pascal. The social video of these “kisses” has become viral.
Internationally, Sony has capitalized on talents (more than 10 hours of interview) and partnerships with haute couture points of sale She Greece and Harper bazaar Korea Song went to Paris (Champs-Elysées Film Festival), Mallorca (atlaim Mafrca Film Fest) and the United Kingdom.
Johnson attended Karlovy Vary Film Festival in July (both for Materialists And Splitsville). Earlier, in May, she made her first trip to the Cannes Film Festival, already speaking to Deadline on the film.
Around the world, Sony’s marketing team has implemented the “World Girls Evening” and influence screening programs, in addition to slowdown projections such as “matches of matches” (Taiwan), speed dating events (Sweden, Colombia, Finland) and the Chris / Team Pedro Screening Battle (Brazil) team.
There have also been collaborations with influencers, targeting young women through Tiktok, Meta and Youtube. The studio worked with 46 tailor -made international influencers to create content and amplified these spots on a global scale.
Local protruding facts included in Mexico with Pinky Promise TV where the creators asked questions focused on the relationship. In Mena, couple creators, the Rahals have created a scene insertion video; And in France, the creators of Camiso & Kassandra couple discussed red and green flags in relations.
The personalized Tiktok spots have been shaped to capitalize on cultural moments and trend subjects, constantly pushing relevance. For example: “Four fantastic reasons to see Materialists»Allows Pascal was deeply in his promotional tour to The Fantastic Four: First steps.
The Netherlands also collaborated with the famous fashion designer, Claes Iversen, who designed a dress for Loiza Lamers (winner of Holland’s next top model), inspired by Lucy’s blue dress Materialists. Together, they attended the Gala Young Patrons of the National Opera & Ballet Netherlands, where they made their debut.
Materialists is written and directed by Song. David Hinojosa, Christine Vachon, Pamela Koffler and Song served as producers, with Taylor Shung, Len Blavatnik, Danny Cohen, Timo Argillander and Andrea Scure Execution of production.
