Well, it didn’t take long.
A full year before the release of the epic of Christopher Nolan OdysseyThe tickets were put up for sale to see the film Universal Event Pic in IMAX 70mm Film – the filmmaker’s favorite format – at 25 or 26 locations during the weekend from July 17 to 19, in addition to projections from Thursday afternoon on July 16. The taking of Nolan on the classic Greek myth – with Matt Damon as hero Odysses Eternal – is entirely shot by Imax Film Cameras, an first for AS.
IMAX officially announced the special offer on its social flow at midnight Thursday and. In less than an hour, 95% of the seats were taken care of, according to sources of exhibition, collecting around 1.5 million dollars in sales, despite a relatively small swimming pool of seats. Over the course of the night and the day, there were reporting reports sold on Ebay and other sites for between $ 300 and $ 400, compared to an average retail price of $ 25 and $ 28, said a source.
According to all accounts, this is the first time in history that tickets have been sold a year before the opening of a film. The title is a follow -up of the Nolan Oscar OppenheimerWho has done huge business in IMAX theaters.
There are around 16 IMAX sites in the United States that are part of the offer for the moment. The weekend and the weekend provisions from July 17 to 19 are already fully sold in AMC Lincoln Square 13 in New York, the Universal Cinema AMC in Citywalk Hollywood and the Specter of Irvine Regal in the County of Orange. Elsewhere in California, 77 mm seats have almost disappeared in IMAX locations in San Francisco, Dublin and Ontario.
Elsewhere across the country, other Imax cinemas with closed counters are found in Fort Lauderdale, Florida; BUFORD, Georgia; Indianapolis, Indiana; Grand Rapids, Michigan; King of Prussia, Pennsylvania; and Dallas, Texas.
High -level locations in Canada, where IMAX has its head office, quickly exhausted, including Cineplex Mississauga Square cinemas and Cineplex Cinemas Vaughan, both in Toronto.
Through the Atlantic, the famous London BFI IMAX is exhausted, as is the auditorium of the London Museum of Sciences. The seats also almost left in the theater of Imax in Melbourne, Australia, as well as a location in the Czech Republic.
IMAX screens have tested more than $ 190 million in OppenheimerThe total global gross of $ 975.8 million, 20%. Odyssey Has a net budget of $ 250 million, which will make it the most expensive film in Nolan’s career. The improbable successful success of the atomic energy biopic Oppenheimer proven once again why Nolan is one of the rare directors to be able to deliver an event film of all this reliably, and OdysseyThe epic scope and the casting of list A should prove to be a major draw.
In addition to Damon, the film features Tom Holland, Anne Hathaway, Jon Bernthal, Anne Hathaway, Zendaya, Lupita Nyong’o, Robert Pattinson, Charlize Theron and Mia Goth.
Classical history follows the king of Ithaca as he undertakes a long and perilous journey back to his wife Penelope after the Trojan War. His challenges are numerous while he spends years meeting a succession of mythical beings, in particular the Cyclops Polypheme, the Sirens, the Enchantress Circe, and goes to the underground world.
The first trailer for the photo of the Nolan event made its debut exclusively in theaters in front of Universal Jurassic World Rebirthwhich opened its doors on the corridor of July 4 in large numbers and continues to be a major attraction.
Release the trailer so early is a bit unusual, considering that Odyssey is still by train Renaissance Provided with a universal opportunity and the Nolan team could not pass, even if the teaser was disclosed online. Ticket sales in advance have also been disclosed when certain theater channels jumped the weapon and displayed opinions that the tickets would be on sale for selected projections of 70 mm on July 17.
