The NBA is taking over NBA TV.
The league on Monday rolled out a series of live games and basketball programming that will power its reimagined NBA streaming app, as well as its NBA TV cable channel. The news is significant because the league has no longer had operational control of NBA TV or its streaming businesses since 2008, with Warner Bros. Discovery (and before that WarnerMedia and Time Warner) operating the league’s operations.
Of course, the NBA’s new TV deals have left WBD mostly on the outside looking in, and earlier this summer the company acknowledged it would return control of NBA TV and the NBA app to the league for the upcoming 2025-2026 season.
NBA TV will feature 60 exclusive regular-season games, starting Oct. 25, when the reigning NBA champion Oklahoma City Thunder visits the Atlanta Hawks, as well as games from the WNBA and the NBA’s developmental league, the G League.
There will also be a new flagship show called The associationfeaturing hosts and contributors like MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes and John Wall, among others. The Association effectively replaces NBA Gametime Livewhich had been the flagship show produced by TNT Sports for the channel.
It will also broadcast international matches of the Australian National Basketball League (NBL), the French National Basketball League (LNB), the German Basketball Bundesliga (BBL), the Spanish Liga ACB, the Chinese Basketball Association (CBA) and the Korean Basketball League (KBL).
“NBA TV and the NBA App are designed to be a connected, global platform for basketball coverage, providing seamless access to live games, original programming and exclusive behind-the-scenes content,” said Sara Zuckert, NBA senior vice president and head of the NBA App. “The NBA App streaming platform will provide a seamless, always-on digital experience that fans can access 24 hours a day, 365 days a year.”
The channel and app will also add basketball podcasts, like AthleticsIt is NBA Daily, Thinking about basketball, No ceilings And The NBA Front Office Loungeplus content from sports-focused social media star creators, as well as docuseries like Real training campAnd Loud City: The OKC Thunder Championship Season.
